Tono de Marca

Friendly, trendy, and enthusiastic

Valores de Marca

• •Affordability
• •Style & Trend-Consciousness
• •Southern Charm
• •Customer Community

Mejores Prácticas

• •Continue to use the term "Frockstars" across all platforms to foster a sense of community and make customers feel like part of an exclusive group.
• •Use upbeat language, exclamation points, and positive emojis (like hearts and sparkles) to reflect the brand's friendly and energetic personality.
• •Weave in references to "southern style" and the brand's Louisiana heritage to reinforce its unique identity and appeal to its target audience.
• •Consistently mention the accessibility of the fashion and the "on-trend" nature of the products to attract style-conscious shoppers on a budget.
• •Use clear and enthusiastic calls to action like "Shop Now," "Tap to Shop," and "Get the Look" to guide customers and drive sales effectively.

Percepción Social

Frock Candy is generally perceived as a go-to boutique for affordable, fashionable women's clothing, particularly in the Baton Rouge area. The "Best Local Women's Boutique" award from 225 Magazine in 2019 significantly boosts its credibility and local standing. Online reviews frequently praise the wide selection and good value. However, there are some criticisms regarding customer service and a restrictive return policy, which only offers online credit for discounted items.

Ejemplos de Copy

• •Hello, Frockstars! ✨ Your weekend outfit just dropped. Our new collection is giving all the southern charm and trendy vibes you need to shine. Tap the link in our bio to shop the latest looks! #frockcandy #newarrivals #southernstyle #boutiquefashion #ootd
• •💖 Don't miss out! Major deals for our fave Frockstars! 💖
• •Turn heads in our 'Keep The Flowers Bubble Hem Corset Dress'! This playful and chic piece is perfect for a sunny day out or a special occasion. With its flattering corset top and fun bubble hem, you'll be feeling like a true Frockstar. Pair it with your favorite sandals for a complete look! $74.00
• •Voted Baton Rouge's Best Local Women's Boutique! 🏆 Discover why Frock Candy is the favorite spot for on-trend, affordable southern style. From chic dresses to fabulous shoes, we've got everything you need to feel your best. Shop online now and get FREE shipping on orders over $100! #frockcandy #batonrouge #shopsmall #southernfashion
• •Hey, Frockstar! Welcome to your happy place. Shop the latest trends and southern-inspired styles you'll love. ♥