Brand Tone

Fun & Exciting, Friendly & Approachable, Trendy & Youthful, Southern Charm, Playful & Energetic, Confident & Empowering

Brand Values

• •Affordability & Accessibility
• •Trendiness & Style
• •Customer Connection & Community
• •Self-Expression & Confidence
• •Fun & Excitement
• •Local Roots

Best Practices

• •Know Your "Frockstar": Always write with the target audience in mind – young, fashion-conscious women who appreciate Southern charm, trendiness, and affordability. Use language and references they connect with.
• •Embrace Playful Enthusiasm: Inject energy and fun into the copy. Use exclamation points appropriately, incorporate relevant emojis (especially on social media), and don't be afraid of a bit of sass or lightheartedness.
• •Highlight Value & Trends (with a Southern Twist): Consistently communicate the appeal of getting the latest styles affordably. When relevant, weave in the "Southern style" or local Louisiana pride, especially for targeted campaigns.
• •Be Conversational & Engaging: Write like you're talking to a friend. Ask questions, encourage interaction (likes, comments, shares, tags), and make the customer feel like part of the Frock Candy community.
• •Visual-Verbal Harmony: Ensure the copy complements the visuals. If the image is fun and sparkly, the copy should reflect that. If it’s a chic, styled flat lay, the copy can be slightly more descriptive yet still approachable. Maintain consistency across all platforms, adjusting slightly for the specific norms of each (e.g., more informal on TikTok, slightly more polished for email).

Social Perception

Generally Positive, Fashion-Forward on a Budget, Mixed Customer Service Experience, Engaging Online Presence, Fun and "Girly"

Copy Examples

• •Hello, gorgeous! 👋 Your closet called, it's craving these new arrivals! 😉 Southern charm meets city chic in our latest drop. Tap to shop these must-haves before they're gone! #FrockCandy #NewCollection #SouthernStyle #TrendyBoutique #ShopNow
• •From weekday grind to weekend WOW! ✨ Which Frock Candy look is your fave for a Louisiana Saturday night? Let us know below! 👇 P.S. Use code TIKTOK15 for a sweet treat! 🛍️ #FrockCandy #OutfitInspo #WeekendVibes #SouthernBelle #FashionFun #LouisianaLife
• •🍬 Sweet Deals Inside! Your Frock Candy Faves Just Got More Irresistible! 🍬
• •Game Day GLAM! 🏈✨ Score winning looks for every Louisiana showdown. Shop the Frock Candy Gameday Collection and cheer your heart out in style! #GeauxTigers #WhoDat #SouthernUniversity #SupportLocalLA
• •Look at this Frockstar! 😍 @[CustomerTag] is absolutely slaying in our 'Boot Scootin' Beauty' dress! We LOVE seeing how you style your Frock Candy finds. Tag us @FrockCandy for a chance to be featured! #FrockCandyFamily #CustomerLove #OOTD #FashionBoutique