Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Helpful and Service-Oriented, Confident and Knowledgeable, Elegant and Sophisticated

Brand Values

• •Customer Satisfaction
• •Quality and Style
• •Individuality and Self-Expression
• •Passion for Fashion
• •Community and Connection

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., Friendly, Enthusiastic, Helpful, Confident, Elegant) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use "We" and "You" Language: Foster a personal connection by directly addressing the customer ("you," "your") and speaking as a collective team ("we," "our," "the Frock & Momento Girls").
• •Incorporate Signature Phrases: Regularly use words and phrases that reflect the brand's personality, such as "gorgeous," "fabulous," "deliciously different," "style wishes," "ageless style."
• •Prioritize a Helpful and Solution-Oriented Approach: Frame copy around how the products and services benefit the customer, solve their style dilemmas, or help them feel great. Always offer assistance readily (e.g., "CALL OR EMAIL FOR HELP WITH SIZING OR ORDERING ONLINE").
• •Maintain Enthusiasm and Positivity: Let genuine passion for fashion and customer satisfaction shine through in the language. Use exclamation points judiciously to convey excitement without appearing unprofessional. Even in sale announcements, maintain an upbeat and inviting tone.

Social Perception

Positive Reputation, Trusted Stylists, Destination Boutique, Valued for Exclusivity, Reliable Online Experience

Copy Examples

• •Hello gorgeous! ✨ Just landed: the most divine silk print dress from [Designer Name] that whispers elegance and screams confidence. Perfect for that special occasion or simply when you want to feel utterly fabulous. Let us help you find your dream fit! Pop in-store at Momento Dezigns or explore online at Frockaholics – your next love story with a dress awaits! #NewCollection #DesignerFashion #AgelessStyle #FrockaholicsLoves
• •Unlock the secret to effortless chic! Our stylists at Momento Dezigns believe in the power of the perfect accessory. This week, we're crushing on these artisan-crafted [Accessory Type] – they can transform any outfit from simple to showstopper! Need a little guidance? Book a complimentary styling session with our friendly team. We're passionate about making you shine! [Link to styling booking] #StyleTip #FashionAdvice #AccessoriseRight #MomentoMagic
• •We're blushing! 🥰 Reading your lovely words makes our day. Dee recently found her perfect mother-of-the-bride outfit with us and said, '[Quote from a positive review about feeling fabulous/great service].' Helping you feel amazing for life's big moments is what we live for! Thank you, Dee, for trusting Frockaholics at Momento Dezigns. Share your Frockaholics story with us! #CustomerLove #StyledByMomento #FashionJoy #CanberraFashion
• •Treat yourself, darling! Our much-anticipated Seasonal Style Refresh is ON! Discover exquisite pieces from your favourite designers at delightfully tempting prices. It's the perfect excuse to add that 'deliciously different' touch to your wardrobe. Shop the best of Australian and international design online or visit us at Momento Dezigns in Manuka. But be quick, these beauties won't last! [Link to Sale] #FashionSale #DesignerDeals #ShopLocalCanberra #Frockaholics
• •Since 1992, Momento Dezigns (and later, Frockaholics.com!) has been Canberra's heart for fashion that’s both timeless and thrilling. We’re more than just a boutique; we're a haven for women who adore unique, quality pieces and a touch of personal styling magic. We’re addicted to fashion, fun, and helping you look and feel absolutely fabulous! Come say hello – let's find your next favourite frock together. #OurStory #FashionPassion #CanberraBoutique #AgelessElegance