Brand Tone

Playful Chic and Confidently Feminine. Creative and Expressive, Approachable Parisian, Empowering and Spirited, Joyful and Humorous, Authentic.

Brand Values

• •Creativity and Originality
• •Feminine Empowerment & Independence
• •Parisian Inspiration & Modernity
• •Joy and Self-Expression
• •Quality and Know-How
• •Inclusivity and Open-Mindedness

Best Practices

• •Develop a "FRNCH Girl" Persona: Clearly define who the FRNCH customer is – her aspirations, her lifestyle, her sense of humor, her values. Write all copy as if speaking directly to her, fostering a sense of community and understanding.
• •Embrace Playful Elegance in Language: Use a vocabulary that balances sophistication with a lighthearted, modern touch. Incorporate French words or phrases naturally where appropriate (e.g., "joie de vivre," "chic," "savoir-faire") to reinforce the Parisian identity, but ensure they are widely understood or subtly explained.
• •Highlight Creativity and Uniqueness: Consistently emphasize the exclusivity of prints, the design process, and the way FRNCH pieces empower individual expression. Use descriptive language that paints a picture of the colors, textures, and artistic details.
• •Maintain Visual and Verbal Harmony: Ensure that the visuals (photography, videography, graphic design) on all platforms align with the playful chic, colorful, and feminine tone of the copy. The imagery should tell the same story as the words.
• •Engage with Authenticity and Empowerment: Respond to comments and messages in a way that is warm, genuine, and reinforces the brand's "for women, by women" ethos. Encourage user-generated content by celebrating how real women wear and interpret FRNCH style.

Social Perception

Stylish and Fashion-Forward, Feminine and Flattering, Aspirational yet Accessible, Growing Online Presence, Ethical Considerations.

Copy Examples

• •Instagram Post (showcasing a new vibrant print dress): Unleash your inner Parisian glow! ✨ Our new [Dress Name] dress, with its exclusive hand-designed print, is all about celebrating *you*. Dare to be bold, mix it up, and let your style do the talking. Who says chic can't be playful? #FRNCHgirls #ParisianVibes #PrintPower #NewCollection
• •Product Description (for a versatile blouse): Meet the [Blouse Name] – your new partner-in-chic for every occasion. Crafted with savoir-faire and a touch of Parisian insouciance, its [mention specific detail, e.g., delicate ruffle, unique print] adds that signature FRNCH flair. Dress it up for a "rendez-vous" or down for a "café crème" – feel effortlessly confident, always. Because being a #FRNCHgirl means making style your own.
• •Email Subject Line (for a seasonal sale): Psst... Your Parisian Dream Wardrobe Just Got a Little Brighter (and Lighter on the Wallet!) 😉
• •Website Banner Text (homepage): FRNCH: Parisian Heart. Playful Spirit. Effortlessly You.
• •Short Ad Tagline: FRNCH. Dress with Joy. Live with Panache.