Brand Tone

Passionate, Creative, Personal, Charming, Magical

Brand Values

• •Quality
• •Creativity
• •Personal Service
• •Passion
• •Joy and Beauty
• •Craftsmanship
• •Storytelling through Flowers

Best Practices

• •Create a Brand Voice Chart: Document key tone characteristics (e.g., Passionate, Creative, Personal, Charming, Magical), along with 'do's and don'ts' for word choices and phrasing. For instance, 'Do: Use evocative and sensory language. Don't: Use overly formal or impersonal language.'
• •Embrace Storytelling: Consistently weave in the narrative of 'Frk. Mollie,' the passion for flowers, the idea of flowers telling stories, and the 'magic' they bring. Use phrases like 'love on a stalk' or 'flower dust and magic' where appropriate.
• •Highlight Core Values: Ensure that copy for product descriptions, about sections, and even social media (if adopted) subtly reflects the values of quality, creativity, personal service, and craftsmanship. For example, instead of just 'Fresh flowers,' try 'The freshest, quality blooms, chosen with a florist's passion.'
• •Maintain a Personal and 'Hyggelig' (Cozy/Charming) Feel: Use warm, inviting language. Address the customer directly and kindly. Even in transactional communications, a touch of personal charm can reinforce the brand.
• •Review and Refine Regularly: Periodically audit all customer-facing text (website, emails, any marketing materials) to ensure it aligns with the defined brand tone and values. Get feedback, if possible, on how the tone is perceived.

Social Perception

Dedicated, artistic, and customer-focused local florist that values high-quality, beautiful arrangements and personal touches. The emphasis on 'Frk. Mollie' as the creative force gives a personal, perhaps artisan, face to the brand.

Copy Examples

• •Headline: Sprinkle a Little Magic: Frk. Mollie’s Handcrafted Bouquets. Body: More than just flowers, we deliver joy, beauty, and a touch of countryside charm. Each creation is a unique story told with the freshest, most vibrant blooms. Let Frk. Mollie craft your perfect floral message.
• •Product Description (for a 'Wild Garden Bouquet'): Untamed beauty, straight from Frk. Mollie's heart. Our Wild Garden Bouquet is a passionate embrace of nature's finest, creatively arranged to bring a smile and a whisper of magic to any occasion. Quality blooms, designed with love.
• •'About Us' Snippet: At Frk. Mollie's, flowers are our passion, our craft, our way of spreading a little 'blomsterstøv & Magi.' We believe in personal service, exceptional quality, and the unique story every bloom can tell. Step into our cozy world of floral artistry.
• •Call to Action: Ready to send love on a stalk? Explore Frk. Mollie's beautiful, creative bouquets and let us deliver a handcrafted moment of joy today. Because every day deserves a touch of flower magic.
• •Email Subject Line: A Dash of Danish Charm & Floral Beauty from Frk. Mollie ✨