Brand Tone

Professional and Trustworthy.

Brand Values

• •Quality and Professionalism
• •Reliability and Efficiency
• •Customer Service
• •Accessibility

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, concise language. The copy should be easy to understand, focusing on the product and its benefits without unnecessary jargon. The goal is to facilitate a smooth and quick purchase decision.
• •Emphasize Trust and Reliability: Consistently include trust signals in your copy, such as "secure checkout," "official retailer," "fast shipping," or "money-back guarantee." This reinforces the brand's core value of dependability.
• •Use a Professional, Not-Overly-Casual Tone: The tone should be helpful and professional. Avoid overly casual slang or humor that could detract from the brand's image as a serious supplier of high-quality products.
• •Highlight Brands and Quality: Leverage the power of the well-known brands you sell. Mentioning names like "Wella," "L'Oréal," and "Goldwell" in your copy instantly communicates quality and professionalism.
• •Focus on the Solution: Frame your copy around the solutions the products offer. Instead of just listing features, talk about the outcome: "tame frizzy hair," "protect your color," "achieve a lasting style." This speaks directly to the customer's needs and goals.

Social Perception

The public perception of the Frisör Schäfer Online Shop, based on available reviews and its eBay reputation, is that of a highly reliable and efficient online retailer. Customers perceive it as a go-to source for professional hair products at good prices, with the assurance of fast delivery. There isn't a strong, personified brand identity; rather, its reputation is built on the functional benefits it provides: product availability, speed, and trustworthiness. The association with the general "Frisör Schäfer" name, which is linked to professional salons, likely adds a layer of perceived expertise and quality.

Copy Examples

• •Your Salon at Home. Why wait for your next appointment? Get professional hair care from Wella, Goldwell, and more, delivered directly to your door. Shop now for free shipping on orders over €60.
• •Vibrant Color, Professional Results. Achieve salon-quality brilliance with our extensive range of professional hair colors. From rich browns to vibrant blondes, find your perfect shade from trusted brands like L'Oréal Majirel and Wella Koleston.
• •Don't Let a Bad Hair Day Win. Your favorite professional shampoo is just a click away. Fast shipping, secure checkout, and the brands you trust. Stock up on your essentials at Frisör Schäfer Online Shop. Shop Now
• •Did You Forget Something? Your professional hair care products are waiting. Complete your order now and enjoy the confidence of salon-perfect hair every day. Remember, we offer secure payments and a 14-day money-back guarantee.
• •The Professionals' Choice, Delivered to You. For over a decade, Frisör Schäfer Online Shop has been a trusted source for professional hair care. We believe everyone deserves to use the best products, which why we've made it simple to get top salon brands delivered quickly and reliably to your home.