Brand Tone

Professional and Knowledgeable, Customer-centric and Supportive, Accessible and Approachable, Value-driven

Brand Values

• •Customer Satisfaction
• •Quality and Professionalism
• •Trust and Security
• •Accessibility
• •Value for Money

Best Practices

• •Always Prioritize the Customer: Frame benefits around their needs and aspirations. Use language that shows understanding and empathy (e.g., "feel safe and secure hands").
• •Balance Professionalism with Accessibility: Use industry-correct terminology where appropriate for professionals, but ensure general product descriptions are clear and understandable for all customers. Avoid overly technical jargon for broader audiences.
• •Be Genuinely Supportive: If you claim excellent customer service, ensure the copy reflects this by being helpful, proactive (e.g., anticipating questions), and providing easy ways to get assistance.
• •Highlight Trust and Quality Consistently: Subtly weave in mentions of quality brands, professional-grade products, and trust signals (like satisfaction guarantees or positive review scores) where relevant.
• •Maintain a Consistent Voice Across All Channels: Whether it's the website, email, or any potential social media, the core tone – professional, supportive, value-conscious, and trustworthy – should be recognizable. Develop a simple style guide for all writers.

Social Perception

Trusted Supplier, Good Customer Service, Comprehensive Product Range, Professional Focus

Copy Examples

• •Elevate Your Artistry: Premium Salon Supplies, Expertly Curated. Shop frisorartikler.dk.
• •Your Salon Deserves the Best – And So Does Your Budget! Discover Our Monthly Specials.
• •...Need help choosing the perfect shade? Our expert team is just a call or click away. We're dedicated to helping you achieve stunning results, every time.
• •From seasoned pros to aspiring stylists, we're here to support your passion! Visit our Copenhagen store or shop online 24/7. What are you creating today? #frisorartikler #danishhairdressers
• •Empowering Salon Owners: Unlock exclusive B2B discounts from 5-80% and dedicated support with frisorartikler.dk. Partner with us for quality supplies and unbeatable value.