Brand Tone

empowering, educational, playful, and inclusive. "loud and proud" in their promotion of sex positivity; direct yet friendly; fun and adventurous; reassuring and informative.

Brand Values

• •Sex Positivity & Empowerment
• •Inclusivity & Safety
• •Education & Open Conversation
• •Community

Best Practices

• •Lead with Empowerment: Every piece of copy, from a tweet to a product manual, should aim to uplift and empower the reader. Frame self-pleasure not as a taboo, but as a healthy and normal part of wellness and self-care.
• •Use Inclusive and Gender-Neutral Language: Actively use words that welcome everyone, regardless of gender identity or sexual orientation. Phrases like "For every body," "partners," and "people" are more inclusive than gendered alternatives. This reinforces the brand's core value of being a safe space for all.
• •Balance Playful with Professional: While the tone is fun and "frisky," it must also be trustworthy. When talking about the products themselves, be clear, direct, and factual about materials (e.g., "medical-grade silicone"), features, and cleaning instructions. This builds confidence and assures customers of the products' safety and quality.
• •Be an Educator, Not Just a Seller: Integrate educational content naturally. Use blog posts, social media carousels, and video content to answer common questions, debunk myths, and provide helpful tips. This positions the brand as a knowledgeable authority dedicated to community well-being, not just sales.
• •Amplify Your Community's Voice: Regularly feature customer reviews, testimonials, and stories (with permission). This not only provides social proof but also reinforces the message that these conversations are normal and shared by many. It turns customers into brand advocates and strengthens the sense of a shared, judgment-free movement.

Social Perception

a pioneering and essential brand in the Philippines; seen as a safe, reliable, and welcoming company successfully challenging conservative norms; founders' personal story resonates with younger generations; lauded for creating a personal and supportive space rather than transactional or shameful; active and playful presence earns a positive and relevant image.

Copy Examples

• •Your body, your rules, your discovery. ✨ Self-exploration is a journey, not a destination. And you get to decide the path. Whether you're learning your love language or writing a whole new chapter, we're here to cheer you on. Ready to play? #FriskyULtd #NoShame #SelfLoveJourney
• •Date Night Just Got an Upgrade. Forget dinner and a movie. Discover new ways to connect and explore together. Our app-controlled toys are perfect for long-distance loves or simply spicing things up at home. It's time to create your own fireworks. Shop our couples' collection now! [Link] Call to Action: Shop Now
• •Product Name: The 'Hello, World!' Vibe. Description: Feeling curious? Let us make the introduction. Meet your new best friend, designed for beginners and loved by all. With 10 silky-smooth modes and a whisper-quiet motor, it’s all about discovering what feels good for *you*, at your own pace. No judgment, no pressure. Just pure, simple pleasure. Made with 100% body-safe silicone because your wellness is our top priority.
• •TikTok Video Script: (Upbeat, trending audio) Text on screen 1: Tired of shame? Text on screen 2: So were we. Text on screen 3: So we built a place where pleasure is celebrated. Text on screen 4: Welcome to your safe space. 😉 Caption: Come say hi! We're open daily from 2 PM - 11 PM in San Juan. Let's end the stigma, one toy at a time. #FriskyUltd #SexPositivity #SmallBusinessPH
• •Email Newsletter Subject: A love letter to... you. Body: Hi [Name], Let's talk about the most important relationship you'll ever have: the one with yourself. Learning to love every part of you is an act of power. This week on the blog, we're sharing stories from our community about their journey to self-acceptance. [Link to Blog Post] P.S. Feeling ready to treat yourself? Here’s a little something to help you on your way. Use code SELFPLENTY for 10% off your next discovery.