Brand Tone

Warm and Welcoming, Inspiring and Aspirational, Authentic and Passionate, Appreciative and Community-Focused, Playful and Light-hearted, Ethically Conscious

Brand Values

• •Beauty and Aesthetics
• •Quality and Uniqueness
• •Customer Experience and Hospitality
• •Curation and Style
• •Community and Connection
• •Ethical Responsibility
• •Passion and Heart

Best Practices

• •Embrace Warmth and Personality: Always write as if you're speaking to a friend. Use welcoming language ("Hello, lovely," "Come on in") and don't be afraid to inject personality that reflects the "Frisky Deer" spirit – perhaps a touch of whimsy or gentle enthusiasm.
• •Focus on "Beautiful" and "Inspiring": These are core to the brand. Describe products and experiences in a way that evokes beauty, inspiration, and the feeling of discovering something special. Use evocative adjectives and sensory details.
• •Tell the Story: Whether it's the origin of a product, the philosophy behind "Frisky Deer The Label," or the family/community aspect of the café, sharing these narratives adds depth and authenticity to the brand voice.
• •Maintain an Appreciative and Inclusive Tone: Regularly express gratitude to customers and the community. Ensure language is inclusive and welcoming to all, reflecting the diverse clientele mentioned. Acknowledge local heritage where appropriate.
• •Be Consistent Across Platforms, Adapting for Nuance: While the core tone remains, allow for slight variations. For instance, Instagram and Pinterest can be more visually descriptive and aspirational, while TikTok might allow for more playful, behind-the-scenes informality. However, the underlying values of beauty, quality, and warmth should always shine through. Ensure all communications, from product descriptions to social media replies, echo this consistent voice.

Social Perception

Highly Positive, Unique and Inspiring Destination, Quality Offerings, Excellent Service, A Treat/Indulgence, Visually Appealing

Copy Examples

• •Step into a world where every piece tells a story. At Frisky Deer, we've lovingly curated homewares, fashion, and art to bring beauty and inspiration to your everyday. Come find that perfect something. It's beautiful here. #FriskyDeer #CuratedLiving #MandurahBoutique
• •More than just a vase, it's a whisper of artisanal charm for your favourite corner. Hand-selected for its unique glaze and timeless form, this piece is ready to hold your blooms or stand alone as a quiet statement. Discover beauty, discover Frisky Deer. #HomeDecor #UniqueFinds #FriskyDeerStyle
• •Soft organic cotton, hand-blocked prints, and a story of ethical creation. Our new [Dress Name] from Frisky Deer The Label is designed by Dee with comfort and conscious style in mind. Feel beautiful, inside and out. ✨ #FriskyDeerTheLabel #SlowFashion #EthicalStyle #ComfortIsBeautiful
• •Your midweek pause, perfected. Join us at the Frisky Deer café for a soul-warming coffee and a slice of Jordyn's famous [Cake Name]. Surrounded by beautiful things, it's the perfect escape. See you soon? ☕🍰 #FriskyDeerCafe #MandurahEats #CoffeeAndCake #SupportLocalWA
• •Hello, lovely! Just landed at Frisky Deer: fresh finds to enchant your home and wardrobe. From elegant ceramics that sing of craftsmanship to flowing linens that dream of coastal breezes. We travel far and wide to bring you these treasures, and we can't wait for you to explore them. Click here to be inspired. [Link] #NewCollection #FriskyDeerInteriors #TimelessPieces