Brand Tone

The brand's tone is professional, warm, and partnership-oriented, welcoming and emphasizing care, reinforcing a reliable, sophisticated yet approachable family-run business dedicated to quality and customer success.

Brand Values

• •Family heritage and passion for fashion.
• •Commitment to quality and meticulous care in design.
• •Deep desire to satisfy customers and exceed their expectations.
• •Being a real partner to retailers, understanding their business needs.
• •Making modern, chic fashion accessible with trendy and refined collections.

Best Practices

• •Lead with Partnership: In all B2B communications, frame the conversation around partnership and mutual success, using words like "we," "together," and "your customers" to foster a collaborative tone.
• •Emphasize Family and Heritage: Weave the brand's story of being a family-run business into website copy, social media bios, and introductory materials to build trust and add a warm, human element.
• •Balance Professionalism and Warmth: Ensure communications are professional and clear while also being infused with warmth, using welcoming language and expressing a genuine desire to satisfy the customer.
• •Focus on Quality and Design: Consistently highlight the unique aspects of the products, such as "exclusive prints," "quality fabrics," and designs that "highlight the female silhouette," reinforcing the brand's commitment to its craft.
• •Maintain a Chic, Refined Aesthetic: All visual and written content should reflect the "Parisian chic" identity, using clean, elegant fonts, high-quality imagery, and sophisticated language that is aspirational yet accessible.

Social Perception

The perception of Frime is predominantly positive, especially within its B2B context, holding high brand ratings for good quality and communication. It's seen as a reliable and respected wholesaler in the Parisian fashion scene, known for quality, trendy designs, and catering to dynamic, modern, and chic women.

Copy Examples

• •From our family to your boutique. ✨ Each piece in our new collection is designed with care, passion, and a touch of Parisian chic. Discover the styles your customers will fall in love with. #FrimeParis #ReadyToWear #WholesaleFashion #ParisianStyle
• •Your Partner in Parisian Fashion. Discover trend-setting collections crafted with quality and a love for style. Stock your store with Frime.
• •New Arrivals Just In | The Parisian-Inspired Looks Your Customers Want
• •The Antoinette Blouse: Featuring our exclusive floral print on a fluid, lightweight fabric, this blouse is designed to flatter. A piece of everyday elegance, crafted with the care and quality your boutique deserves.
• •At Frime, we're more than a supplier—we're your partner. Founded on a family passion for fashion since 2001, we're committed to delivering high-quality, on-trend collections that help your business thrive. Let's grow together.