Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Informative and Helpful, Community-Oriented, Casual and Playful (on merchandise)

Brand Values

• •Local Support: A primary mission is to promote and support small and local businesses in Lower Greenville.
• •Community Building: The brand aims to bring people together and keep residents updated on neighborhood happenings.
• •Neighborhood Pride: A strong sense of pride in and advocacy for the Lower Greenville area is evident.
• •Information Sharing: Providing accurate and timely updates on openings, closings, deals, and events is a key value.
• •Engagement: Encouraging interaction, tips, and updates from the community shows a value for engagement.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., friendly, enthusiastic, informative, community-focused), core values, and target audience. Provide examples of do's and don'ts for language and style.
• •Embody the "Friend" Persona: Consistently write as if you are a knowledgeable and enthusiastic friend or neighbor sharing insider tips and excitement about the Lower Greenville area. Use welcoming language and address the audience directly (e.g., "Hey, neighbors!", "Friends").
• •Champion the Local: Always highlight and uplift local businesses and community aspects. Ensure the copy reflects a genuine passion for supporting and promoting the Lower Greenville neighborhood.
• •Stay Informed and Current: To maintain an informative tone, ensure all shared information (event details, new openings, guides) is accurate and up-to-date. This builds trust and reinforces the brand's role as a reliable resource.
• •Engage Authentically: When responding to comments or messages, maintain the friendly, helpful, and community-oriented tone. Personalize responses where possible and encourage continued interaction.

Social Perception

Positive Neighborhood Association: Lower Greenville is generally perceived as a vibrant, walkable, and desirable neighborhood with a strong sense of community, great food and drink options, and unique shops. Resourceful: Users of the FOLG website and Instagram likely perceive it as a helpful resource for discovering what's new and happening in the area. Community Voice: It's seen as a "mouthpiece for this neighborhood."

Copy Examples

• •Instagram post for a new local restaurant opening: "Hey, neighbors! 👋 Get ready to welcome [Restaurant Name] to the Lower Greenville family! We've heard amazing things about their [mention a dish/specialty] and can't wait to check them out. Opening [Date] at [Address]. Let's show them some Lower Greenville love! ❤️ #LowerGreenville #DallasEats #NewInLG #SupportLocal"
• •Website announcement for a neighborhood event: "Mark your calendars, Lower Greenville! 🗓️ The annual [Event Name] is just around the corner on [Date]! Join us for a day of [activities], community fun, and supporting our amazing local vendors. All the details and how to get involved are on our blog. See you there, friends! [Link] #LowerGreenvilleEvents #DallasCommunity #FriendsOfLowerGreenville"
• •Product description for a "Lower Greenville" themed t-shirt: "Show your Lower Greenville pride wherever you go! Our classic [T-shirt Name] tee is super soft, comfy, and reps the best neighborhood in Dallas (we're not biased, promise 😉). Perfect for weekend strolls or your next patio hangout. Grab yours and be an official Friend of Lower Greenville! #LowerGreenvilleSwag #DallasStyle #ShopLocalLG"
• •Email newsletter subject line: "Your Weekly Scoop: What's Hot in Lower Greenville Right Now 🔥" (Body could include new business spotlights, upcoming events, and special offers from local shops).
• •Instagram story poll: "Best patio spot in Lower Greenville on a sunny day? ☀️ Vote for your fave or DM us your hidden gems! 👇 [Poll with options like The Truck Yard, HG Sply Co., etc.] #LowerGreenvilleVibes #DallasPatios #NeighborhoodFavorites"