Tono de Marca

Educational & Informative, Respectful & Reverent, Community-Oriented & Welcoming, Passionate & Dedicated, Hopeful & Resilient

Valores de Marca

• •Historical Preservation
• •Education
• •Community Empowerment
• •Self-Determination & Resilience
• •Inclusivity & Cultural Celebration
• •Advocacy

Mejores Prácticas

• •Emphasize Education & Storytelling: Always frame communications around the historical significance and the human stories of Allensworth. Use narratives of the founders and residents to connect emotionally with the audience.
• •Maintain a Respectful & Reverent Voice: When discussing the history and its figures, use language that conveys deep respect for their struggles and achievements. Avoid overly casual or flippant tones.
• •Highlight Community & Inclusivity: Consistently invite participation and make it clear that Allensworth's story is part of a larger American and Californian narrative that is relevant to all. Use welcoming language.
• •Convey Passion & Dedication: Let the genuine enthusiasm for preserving Allensworth shine through in your words. Use active, engaging language that reflects the organization's commitment.
• •Instill Hope & Resilience: While acknowledging past hardships, focus on the enduring legacy and the positive impact of the town and the ongoing efforts to preserve it. Messages should feel uplifting and forward-looking, celebrating the "town that refused to die."

Percepción Social

Positive & Respected, Educational Resource, Community-Focused, Guardians of History, Dedicated Volunteers

Ejemplos de Copy

• •Headline: Step Into History. Support the Legacy of Allensworth. Body: Allensworth wasn't just a town; it was a dream of freedom, self-reliance, and community. As Friends of Allensworth, we work to preserve this vital piece of California's African American heritage. Join us. Help keep the story alive for generations to come. Visit, volunteer, or donate today. Call to Action: Learn More & Get Involved: [link to website]
• •Headline: Allensworth: Where Resilience Took Root. Body: Discover the pioneering spirit of Colonel Allensworth and the families who built a thriving community against all odds. Friends of Allensworth invites you to explore Colonel Allensworth State Historic Park and experience the power of their vision. Call to Action: Plan Your Visit: [link to park/events page]
• •Headline: More Than a Park. It's a Promise Kept. Body: We are dedicated to upholding the promise of Allensworth – a place founded on courage and the pursuit of a better life. Your support for Friends of Allensworth helps fund educational programs and maintain this historic landmark. Call to Action: Become a Friend of Allensworth: [link to membership page]
• •Headline: Experience the Story. Celebrate the Culture. Body: Join us for our upcoming [Event Name, e.g., Juneteenth Celebration]! Experience living history, vibrant cultural performances, and family-friendly activities at Colonel Allensworth State Historic Park. Hosted by Friends of Allensworth – connecting the past with the present. Call to Action: See Event Details & Get Tickets: [link to event page]
• •Headline: Preserving the Past, Inspiring the Future. Body: The lessons of Allensworth – determination, community, and the fight for equality – are as relevant today as they were in 1908. Friends of Allensworth is committed to sharing this powerful history. Help us inspire the next generation. Call to Action: Support Our Educational Mission: [link to donation page]