Brand Tone

Sentimental, Warm, and Authentic

Brand Values

• •Connection
• •Authenticity
• •Gratitude
• •Quality & Craftsmanship
• •Memory

Best Practices

• •Always connect the product back to the core narrative of the founders' friendship, echoing values of connection, memory, and authenticity.
• •Employ vocabulary that evokes feelings of comfort, nostalgia, and intimacy, using words like "cherish," "bond," "warmth," "laughter," "memories," and "together."
• •Frame the candles as a means to express gratitude, encouraging the act of giving as a way to say "thank you" to a friend.
• •Continue to use the "hand-poured" aspect to your advantage, highlighting how small imperfections, like those in friendships, make each candle unique and special.
• •In social media copy, prompt followers to share their own friendship stories and ask engaging questions to involve the audience in the brand's core theme of connection.

Social Perception

The brand is perceived positively, leveraging a compelling narrative around 'friendship branding' and emotional connection. Its unique selling proposition is not just the product, but the story and the emotional weight it carries, fostering loyalty through respect and honesty.

Copy Examples

• •Some friendships are like a steady flame, burning brightly through decades of laughter and late-night talks. Our 'Midnight Chat' candle is for them. Tag the friend who has been your light for over a decade. ✨ #FriendshipFlames #UnbreakableBond
• •Remember that summer? The one that smelled of beach air and endless possibilities? We bottled it. Our 'Mango Beach' candle is more than a scent; it’s a memory you can share. Gift a moment to the friend who was right there with you. Shop the story at FriendshipFlames.com.
• •Hand-poured with stories of a 40-year friendship, this Handpicked White Figs candle is a tribute to the adventures that shape us. Each flicker is a reminder of shared secrets and unwavering support. Because the best gifts aren't things, they're feelings. Let this flame whisper 'thank you' for being my friend.
• •A short video showing two old friends laughing, transitioning to them lighting a Friendship Flames candle together. Text Overlay: "They say true friendship lasts a lifetime. We say it deserves its own light. #FriendshipGoals #GiftIdeas #SayItWithACandle"
• •Subject: A Story for The Friend Who Knows Yours. Body: "Hi [Customer Name], every friendship has a story. Ours began over 40 years ago and is poured into every candle we make. This isn't just wax and wick; it's a celebration of the connections that light up our lives. Find the scent that tells your story."