Brand Tone

Friendly and Approachable, Trendy and Stylish, Community-Oriented and Personal, Playful and Fun

Brand Values

• •Family and Connection
• •Creativity and Self-Expression
• •Fashion and Style
• •Customer Experience
• •Supporting Australian Brands

Best Practices

• •Embrace "Friend" Language: Consistently use warm, inviting, and relatable language. Think of how you'd talk to a good friend – supportive, enthusiastic, and genuine.
• •Storytelling is Key: Encourage copy that tells a story, whether it's about the origin of a design, the feeling a piece evokes, or the memories customers can create wearing it. This aligns with the "wear your story" concept from the charm bar.
• •Highlight Connection and Community: Weave in themes of friendship, family, and shared experiences. Use inclusive language that makes the audience feel part of the "Franki family."
• •Stay Visually and Tonally Aligned Across Platforms: While the specific content might vary (e.g., TikTok trends vs. more polished Instagram photos), the core friendly, stylish, and personal tone should remain consistent.
• •Engage Authentically: When responding to comments or messages, maintain the approachable and helpful tone. Personalize responses where possible to reinforce the "friend" aspect of the brand.

Social Perception

Positive for Trendiness and Unique Offerings, Seen as a Good Source for Australian Fashion, Generally Good Customer Service, Engaging and Modern, Value for Money

Copy Examples

• •Instagram Post (New Dress Collection): "Sunshine on our minds and new dresses on the rack! ☀️ Our latest collection just dropped, filled with pieces that feel like a warm hug from your bestie. Which one is telling your story today? #FriendOfFranki #NewCollection #AussieStyle #DressToExpress"
• •TikTok Video Caption (Charm Bar): "Bestie date idea unlocked! 👯‍♀️ Grab your fave person and come build your story, one charm at a time at our Franki Charm Barn. ✨ So many cute options, so many memories to make! #FriendOfFranki #CharmBracelet #Adelaide #DIYJewellery #FriendshipGoals"
• •Email Subject Line (Sale): "Hey Gorgeous! A little treat from your Friend (of Franki) awaits..." Email Body Snippet: "Just because we adore you! We're giving our favourite Franki friends a special something to brighten your week. Explore new arrivals and beloved classics with a cheeky discount – because you deserve it!"
• •Facebook Ad (Highlighting Australian Brands): "Supporting Aussie designers never looked so good! ❤️ Discover the best of Australian fashion, curated with love, right here at Friend of Franki. From breezy Kivari dresses to timeless Spell pieces, find your new wardrobe hero. #ShopLocalAustralia #AustralianFashion #FriendOfFrankiStyle"
• •Website Banner (General): "Friend of Franki: Wear Your Story. Beautiful pieces for every moment, inspired by connection and a love for style."