Brand Tone

Warm, caring, solution-oriented, and trustworthy, with a touch of playfulness.

Brand Values

• •Pet well-being
• •Comfort
• •Anxiety relief
• •Mental stimulation
• •Trustworthiness
• •Quality
• •Safety

Best Practices

• •Use heartwarming and empathetic language when describing pet needs.
• •Highlight the tangible benefits of products, such as anxiety relief and mental stimulation.
• •Incorporate user-generated content or mimic its style to build trust and authenticity.
• •Address any concerns about product durability or effectiveness transparently and offer solutions.
• •Maintain a consistent positive tone, focusing on the joy and well-being of pets.

Social Perception

Friendly Barks is perceived as a provider of effective and reliable solutions for common pet issues like anxiety and boredom, fostering a positive and trustworthy brand image.

Copy Examples

• •"Give your furry friend the gift of comfort with our calming bed! Designed to soothe anxiety and promote relaxation."
• •"Keep your pup entertained and mentally stimulated with our snuffle mat. A fun way to slow down eating and prevent boredom!"
• •"See how our products are helping pets live their best lives! Check out these heartwarming stories from our happy customers."
• •"Is your cat feeling stressed? Our calming bed provides a safe and cozy space for them to unwind and recharge."
• •"We're committed to providing safe, durable, and effective solutions for your beloved pets. Your pet's well-being is our top priority!"