Tono de Marca

Rebellious, edgy, and confident. Humorous and playful, with no-nonsense professionalism. Informal, direct, and bold.

Valores de Marca

• •Bold Creativity & Pushing Boundaries
• •Hard Work & Dedication
• •Authenticity & Rawness
• •Enjoyment & Fun
• •Excellence & Impact

Mejores Prácticas

• •Embrace Your Edge: Consistently lean into the "Specializing in Vice" identity. Use bold, confident, and direct language that reflects your rebellious spirit.
• •Maintain Authenticity: Let the genuine "rock n' roll," "hard-working, play-harder" ethos shine through in all communications. Avoid corporate-speak; your distinct voice is a core asset.
• •Speak to Your Tribe: Craft copy that resonates deeply with clients who are drawn to your unique, boundary-pushing approach. Your tone naturally filters for the right partnerships.
• •Translate Attitude into Words: While your designs are visual, your copy should also convey the energy, impact, and distinctive attitude that Fried Design Co. brings to every project. Use vivid and dynamic language.
• •Be Consistently Unconventional: Ensure that your unique brand voice is present across all touchpoints—from website copy and social media posts to client proposals and email interactions. This reinforces your identity and builds strong brand recognition.

Percepción Social

Innovative, edgy, and uniquely creative. Cool and in tune with a counter-culture aesthetic. Professional, capable, and effective in delivering results. Highly skilled and fun to collaborate with.

Ejemplos de Copy

• •Headline: Done with Dull? We Inject Vice into Your Brand. Body: Your brand shouldn't whisper when it can roar. Fried Design Co. crafts identities that get noticed, talked about, and damn well remembered. Ready to raise some hell (and sales)?
• •Headline: Branding for the Bold. Designs for the Daring. Body: If your brand's a wallflower, we're not the droids you're looking for. But if you're ready to push boundaries and make a statement, pull up a chair. Fried Design: We do "boring" when hell freezes over.
• •Headline: Your Brand's Not Vanilla. Why Should Your Design Be? Body: We specialize in the spicy, the spirited, the "hell yeah." Fried Design Co. digs deep to unearth your brand's true grit and turn it into visual gold. Let's cook up something unforgettable.
• •Headline: Award-Winning Design. Zero F*cks Given (About Being Bland). Body: We take our craft seriously, not ourselves. Fried Design Co. delivers killer branding that gets results, all while having a damn good time. If you're looking for designs with an edge, you've found your people.
• •Headline: Got a Brand That Bites? We'll Give It Fangs. Body: Fried Design Co. is where rebellious ideas meet kick-ass execution. We build brands for those who aren't afraid to stand out, be loud, and own their awesome. Let's make some noise.