Brand Tone

Humorous & Wry, Nostalgic & Retro, Approachable & Friendly, Direct & Informative (for products)

Brand Values

• •Customer Service
• •Uniqueness & Originality
• •Affordability
• •Quality
• •Responsiveness to Trends
• •Legacy & Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., witty, nostalgic, quirky, friendly), key vocabulary, and things to avoid (e.g., overly corporate jargon, negativity). Share this with anyone creating content.
• •Embrace the "Wry Twist": Actively look for opportunities to inject humor, clever wordplay, or a slightly unexpected take in product descriptions, social media captions, and even customer service responses (where appropriate).
• •Know Your Pop Culture (Past & Present): Given the brand's leaning towards pop culture and retro themes, stay updated on relevant references that resonate with the target audience, while also celebrating nostalgia.
• •Keep it Approachable and Human: Use conversational language. Avoid overly formal tones. Let the "family & friends" vibe come through in communications, making the brand feel relatable.
• •Review and Adapt: Regularly review content across all platforms to ensure consistency. Pay attention to customer feedback and social media comments to see what resonates and adapt the tone if necessary, without losing the core personality.

Social Perception

Positive for Niche Products, Seen as Affordable, Good for Gifts & Novelty Items, Generally Reliable, Limited Mainstream Awareness

Copy Examples

• •Instagram Post for a new retro-themed magnet: "Remember when [relatable retro reference]? Yeah, we bottled that feeling. Slap it on your fridge. You’re welcome. #Fridgedoor #RetroCool #Magnetude"
• •Website Product Description for a quirky animal print: "This isn't your grandma's cat print (unless your grandma is awesome, then it totally could be). Add some feline sass to your walls. Warning: may cause spontaneous smiling. #Fridgedoor #QuirkyArt #WallCandy"
• •Email Subject Line for a sale: "Your fridge called. It's feeling a bit bare. (Sale Inside!)"
• •Pinterest Pin Description for a local Boston print: "Show your Boston pride without having to pahk yah cah too fah. Our latest prints are wicked awesome. #Fridgedoor #BostonLove #LocalArt"
• •Facebook Ad for holiday-themed items: "Deck the halls & your fridge! Our holiday collection is here to make your season bright (and slightly sarcastic). Get your jingle on! #Fridgedoor #HolidayHumor #GiftIdeas"