Brand Tone

Passionate, Authentic, Premium & Artisanal, Friendly & Inviting, Quality-Conscious

Brand Values

• •Authenticity
• •Quality
• •Passion
• •Freshness
• •Customer Satisfaction & Community
• •Tradition & Innovation

Best Practices

• •Emphasize Authenticity & Tradition: Always link back to Italian heritage, traditional methods, and the "laboratorio" concept. Use Italian words sparingly and correctly where appropriate (e.g., gelato, sorbetto, laboratorio).
• •Highlight Premium Ingredients: Regularly mention the quality and origin of your ingredients (e.g., "Bronte Pistachio," "Piedmont Hazelnuts," "fresh local fruits," "Domori chocolate"). This reinforces the premium value.
• •Infuse Passion: Use enthusiastic and descriptive language that conveys a genuine love for gelato and the craft of making it. Words like "passion," "love," "art," "crafted" can be effective.
• •Maintain a Friendly & Inviting Voice: Especially on social media, engage with customers warmly. Use positive language, emojis where appropriate, and ask questions to encourage interaction.
• •Show, Don't Just Tell, Freshness & Quality: Instead of just saying "fresh," describe the daily process or the vibrant look of the fresh fruit used. Focus on sensory details – "creamy," "intense flavor," "velvety smooth."

Social Perception

Highly Positive, Best in Class, Destination Worth Visiting, Trustworthy, Associated with Premium Food Experiences

Copy Examples

• •Headline: Taste the Heart of Italy. One Scoop at a Time. Body: At Friddi, gelato isn't just a dessert; it's a tradition we pour our passion into every single day. Made fresh in our laboratorio with the finest Italian-sourced ingredients, because you deserve authentic joy.
• •Social Media Post: Sun's out, spoons out! ☀️ Our [Flavor of the Day, e.g., Bronte Pistachio] gelato is freshly churned and waiting to make your day deliciously authentic. What Friddi flavor are you dreaming of? #FriddiGelato #AuthenticItalian #ArtisanalGoodness #FreshlyMadeDaily
• •Product Description (for a new flavor): Discover [New Flavor Name]! We've swirled [Key Ingredient 1] with hints of [Key Ingredient 2], all starting with the purest, freshest milk (or finest sorbet base). It’s a little scoop of our passion, crafted just for you. Experience artisanal gelato, the Friddi way.
• •Website About Us Snippet: More than just gelato, Friddi is a journey back to a traditional Italian piazza, where every flavor tells a story of quality, passion, and the simple joy of a perfectly crafted scoop. We use only the finest natural ingredients, because authenticity is our favorite flavor.
• •Promotional Email Subject: A Taste of True Italian Sunshine, Delivered by Friddi. Body: Escape to Italy without leaving town. Our artisanal gelato and sorbetto are handcrafted daily with love and the world's best ingredients, from Madagascan vanilla to rich Domori chocolate. Find your perfect scoop today!