Brand Tone

Aspirational & Empowering, Conscious & Responsible, Playful & Fun, Stylish & Trendy

Brand Values

• •Authenticity
• •Sustainability & Environmental Responsibility
• •Ethical Production & Fair Trade
• •Local Support
• •Quality
• •Positive Impact
• •Versatility & Comfort

Best Practices

• •Know Your Audience Deeply: Understand the language, aspirations, and values of your target 'confident and authentic women'.
• •Storytelling with Values: Weave your brand values (sustainability, ethical production, empowerment) into your narratives consistently.
• •Use the #FridayMoodBeYourself Tagline: Reinforce brand identity and encourage user-generated content.
• •Visually Represent Your Values: Use images and videos that showcase sustainability, ethical production, and the Barcelona workshop.
• •Incorporate User Testimonials: Share stories from customers who resonate with your brand values and tone.

Social Perception

A brand that represents fun, feminine, and trendy swimwear and sportswear for confident and authentic women, while being conscious of its social and environmental impact. It's perceived as ethical, sustainable, and supportive of local commerce.

Copy Examples

• •✨ Crushing goals Embracing calm Feeling unstoppable Dreaming big
• •#FridayMoodBeYourself
• •Friday Mood activewear is always up to date on the latest fashion trends.
• •Why Friday Mood is different? Versatile clothing for work, exercise, or relaxation, made with sustainable fabrics, timeless designs, quality, and fair trade practices in our Barcelona workshop.
• •Hi! I'm Niza!