Brand Tone

Cultural and Community-Oriented, Accessible and Service-Focused, Informative and Passionate, Direct and Unassuming

Brand Values

• •Cultural Preservation and Promotion
• •Accessibility and Affordability
• •Community Connection
• •Customer Service
• •Love of Literature

Best Practices

• •Prioritize the Farsi Language: Continue to use Farsi as the primary language for social media engagement and detailed book descriptions to maintain authenticity and directly connect with the core audience. Provide clear English translations or summaries for broader accessibility where appropriate (e.g., key website navigation, payment information).
• •Emphasize Cultural Connection: Frame book promotions and content around the richness of Farsi literature, history, and culture. Use language that evokes a sense of community and shared heritage.
• •Maintain Clarity and Simplicity: Especially in English communications and transactional information (like FAQs, shipping), use clear, straightforward language. Avoid overly complex jargon. The tone should be helpful and direct.
• •Show, Don't Just Tell, Your Passion: Instead of simply stating "we love books," share excerpts (where permissible), ask engaging questions about literature, and highlight the significance of authors or works. Let the passion for Farsi literature shine through the content itself.
• •Be Consistent Across Platforms: While the format may change (e.g., visual on Instagram vs. text-based on Twitter), the core tone—cultural, accessible, informative, and passionate—should remain recognizable. Ensure that any Farsi content is mirrored by a consistent underlying brand voice if translated or summarized in English. Regularly review content across all channels to ensure alignment.

Social Perception

The Farsi-speaking community likely perceives the brand as a valuable resource for accessing books in their language, especially for those living outside of Farsi-speaking countries. The brand is clearly positioned as a specialist in Farsi books, which would be how it's perceived by those seeking such specific literature. The provision of contact details, shipping information, and multiple payment options aims to build trust. The brand doesn't have a loud or widely discussed public profile, suggesting a more focused, niche appeal rather than mainstream recognition.

Copy Examples

• •دلنشین و روح‌نواز! مجموعه شعر جدید [نام شاعر] هم‌اکنون در جمعه بازار کتاب موجود است. غرق در دنیای واژه‌ها شوید و فرهنگ غنی فارسی را جشن بگیرید. ارسال به سراسر جهان. [Link to Book] #شعرفارسی #کتاب_جدید #جمعه_بازار_کتاب #فرهنگ_ایرانی #ادبیات *(Translation: Heart-touching and soulful! The new poetry collection by [Poet's Name] is now available at Friday Book Bazaar. Immerse yourself in the world of words and celebrate rich Farsi culture. Worldwide shipping. #FarsiPoetry #NewBook #FridayBookBazaar #IranianCulture #Literature)*
• •Your Bridge to Farsi Literature, Anywhere in the World. Explore thousands of titles and enjoy easy, secure checkout. Reading knows no borders. Shop Now.
• •Looking for that specific Farsi novel? We've got you covered! Making Farsi books accessible globally is our passion. Easy order, fast dispatch. #FarsiBooks #BookLovers #FridayBookBazar #ReadFarsi [Link to Website]
• •Rediscover the Classics or Find Your New Favourite. This [Season] season, dive into the captivating world of Farsi literature. Enjoy [Discount]% off on all history books and share the gift of stories. At Friday Book Bazaar, we bring the heart of Farsi reading to your doorstep.
• •Step into the vibrant narrative of [Book Title], a cornerstone of modern Farsi fiction. [Author's Name] masterfully weaves a tale that resonates with readers across generations. Published by [Publisher], this edition is a must-have for any lover of Farsi literature. Order your copy today from Friday Book Bazaar and keep the stories alive, wherever you are.