Brand Tone

Aspirational, artistic, and empowering, seeking to inspire by connecting customers with Frida Kahlo's legacy of strength, passion, and unique vision, infused with cultural pride and a sense of wonder.

Brand Values

• •Cultural Heritage
• •Artistic Expression
• •Female Empowerment
• •Authenticity and Craftsmanship
• •Resilience and Passion

Best Practices

• •Lead with Storytelling: Every piece of copy, from a tweet to a product description, should be infused with the narrative of Frida Kahlo's life, art, or the cultural traditions of Mexico. Use storytelling to create an emotional connection that transcends the product itself.
• •Use Empowering Language: Employ strong, active verbs and aspirational adjectives. Words like "unleash," "embrace," "vibrant," "bold," "resilient," and "passion" align with the brand's core values of strength and self-expression.
• •Maintain a Reverent Tone: While celebrating Frida's spirit, always approach her legacy with respect. Avoid overly casual slang or a commercial tone that could make the brand seem like it's exploiting her image rather than honoring it.
• •Highlight Authenticity and Craftsmanship: Emphasize the "handcrafted," "artisan-inspired," and "high-quality" aspects of the products. This reinforces the value of the items and distinguishes the brand from mass-produced merchandise.
• •Engage the Community's Values: In social media interactions, ask questions that prompt reflection on art, identity, and personal strength. For example: "What does courage mean to you?" or "How do you express your inner artist?" This fosters a community around shared values, not just shared products.

Social Perception

Perceived as a source of unique, culturally significant items, appealing to customers drawn to the story and values represented. The association with Frida Kahlo is powerful, attracting those who view her as an icon of feminism, artistic integrity, and Mexican culture. The brand must avoid over-commercialization to maintain authentic appeal.

Copy Examples

• •Wear your story. Our new 'Corazón Valiente' collection is inspired by Frida's belief that art is a diary of the soul. Each piece is crafted to be more than an accessory It's a symbol of your own strength and passion. Discover the collection and paint your own reality. #FridasDream #WearYourArt
• •The 'Flor Eterna' earrings are a celebration of life's vibrant colors. Handcrafted with meticulous detail, these stainless steel earrings evoke the gardens of Casa Azul, where Frida found endless inspiration. Let them be a reminder that even in adversity, beauty blooms. Durable, hypoallergenic, and designed to last a lifetime.
• •Frida's Dream was born from a passion for the enduring legacy of Frida Kahlo A woman who lived with unapologetic passion and turned her pain into breathtaking art. We believe in the power of expression, the beauty of Mexican heritage, and the strength within every woman. Our mission is to bring you jewelry that is not just worn, but felt A small piece of a powerful story.
• •Subject: Find Your Inner Frida. | Inside, discover pieces that celebrate courage and creativity. Inspired by an icon who was never afraid to be herself, our latest arrivals are for the bold, the dreamers, and the creators. For a limited time, enjoy 15% off your next order and carry a piece of her legacy with you.
• •Tired of the ordinary? Step into the vibrant world of Frida's Dream. Our artisan-inspired jewelry is for those who live in full color. Tap to explore unique, high-quality pieces that tell a story of resilience, art, and passion. #FridaKahlo #FeministIcon #MexicanArt