Brand Tone

Passionate & Enthusiastic, Craftsmanship-focused & Quality-conscious, Community-oriented & By LARPers, For LARPers, Approachable & Honest, Slightly Informal but Professional

Brand Values

• •Passion for LARP
• •Craftsmanship & Quality
• •Customer Satisfaction & Joy
• •Accessibility/Affordability (Aspirational)
• •Durability & Longevity
• •Authenticity & Historical Inspiration (with a fantasy blend)
• •Ethical Production (implied)

Best Practices

• •Speak from Experience: Always write from the perspective of a fellow LARP enthusiast. Use language and references that resonate with the community (e.g., "game," "character," "event," "battle-tested"). Highlight that the products are made by people who understand the demands of LARP.
• •Emphasize Quality & Craftsmanship Storytelling: Don't just list features; tell the story behind the product's creation. Talk about the materials, the care taken in production, and the intended durability. Use words like "handcrafted," "meticulous," "passion-built," "long-lasting."
• •Be Approachable and Authentic: Maintain a friendly, helpful, and honest voice. Avoid overly corporate jargon. If there are limitations or care instructions, state them clearly and helpfully, reinforcing trust.
• •Foster Community Connection: Engage with your audience. Ask questions, invite them to share their experiences, and reflect their passion for LARP in your copy. Position Freyhand not just as a seller, but as a part of the LARP world.
• •Visual-Verbal Consistency: Ensure the tone of the copy matches the visuals used. If images showcase rugged, detailed gear, the copy should reflect that same dedication to quality and immersion. If workshop images are shared, the copy should speak to the hands-on creation process.

Social Perception

Positive for Product Quality, Respected in the LARP Community, German Engineering/Precision, Concerns about Past Communication, Specialized and Niche

Copy Examples

• •Homepage Banner: Forge Your Legend. Freyhand crafts the gear that lives up to your adventures. Durable, detailed, and born from a passion for LARP – just like yours.
• •Product Description (for a new sword): Meet the 'Eisenfaust' Bastard Sword. More than just foam and latex, it's a piece of our heart, crafted for yours. We’ve poured years of LARPing and workshop know-how into this blade, ensuring it’s not only stunning to behold but a trusty companion through countless battles. Feel the difference quality craftsmanship makes.
• •Social Media Post (Instagram - image of a detailed armor piece): It's the little details that bring a character to life. ✨ At Freyhand, we obsess over every rivet and strap, because we know your story deserves the best. What piece of gear makes you feel truly epic? #FreyhandLARP #LARP #Craftsmanship #FantasyArmor
• •"About Us" Snippet: We're not just a store; we're the Freyhand Crew – LARPers, dreamers, and makers. We started this journey because, like you, we live for the thrill of adventure and the magic of bringing stories to life. Our promise? Gear that’s built with passion, ready for your world.
• •Email Newsletter Teaser: Tired of gear that gives up before you do? We get it. That's why Freyhand is dedicated to creating LARP equipment that’s as resilient and spirited as the warrior wielding it. Discover our latest workshop creations – built by enthusiasts, for enthusiasts.