Brand Tone

sophisticated, contemporary, and curated. It leans towards being fashion-forward and aspirational, yet maintains an approachable and clean aesthetic.

Brand Values

• •Quality and Design
• •Curated Selection/Strong Direction
• •Independence and Exploration
• •Versatility and Timelessness
• •Sustainability (Implied/Associated)

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (sophisticated, curated, aspirational), key messaging points, preferred vocabulary (e.g., "curated," "contemporary," "elevated," "timeless design," "considered details"), and a "do-not-use" list of words or phrases that don't align.
• •Focus on "Why," Not Just "What": Instead of merely describing a product's features, articulate *why* it's part of the Freudian Kicks selection – its design philosophy, the quality of its make, how it fits into a modern wardrobe, or the story behind the brand. This reinforces the curated value.
• •Maintain Visual and Textual Harmony: Ensure the copy's sophistication is mirrored in the visual presentation (high-quality imagery, clean design). The language should complement the aspirational and stylish aesthetic seen on their website and Instagram.
• •Educate and Inspire: Position copy as a source of style insight. Briefly touch upon design inspirations, fabric origins, or the ethos of the featured designers. This caters to an audience that appreciates the "art" of fashion, aligning with the "Freudian" hint of intellectual curiosity.
• •Consistency Across All Channels: Apply the defined tone and voice consistently across the website, product descriptions, email marketing, social media captions, and any external communications. Regular internal reviews of content can help maintain this consistency.

Social Perception

reputable and stylish destination for contemporary fashion in Oslo and online. It's seen as an independent store with a unique offering that stands out from mainstream retailers. The connection to an agency business suggests a deeper involvement and understanding of the fashion industry.

Copy Examples

• •Instagram Post (New Arrival - Jacket): "Unveiling the [Jacket Name] by [Brand Name]. Architectural lines meet everyday utility. Discover a silhouette designed to redefine your seasonal style. Explore the collection online. #FreudianKicks #NewCollection #[BrandName] #ContemporaryFashion #OsloStyle"
• •Website Banner (Seasonal Collection): "The Art of Transition: Curated pieces for the evolving season. Shop essential layers and statement outerwear that speak to quality and timeless design. Freudian Kicks – Style, Elevated."
• •Email Newsletter Subject: "Inside Freudian Kicks: Exclusive Arrivals & The Brands Defining Modern Nordic Style" Body Snippet: "This week, we spotlight [Brand Name]'s commitment to [mention a key value like sustainable craftsmanship or innovative design]. Each piece is a testament to style that endures. Explore their latest arrivals, handpicked for the discerning wardrobe."
• •Facebook Ad (Targeting fashion-conscious individuals): "Beyond Trends. Beyond Ordinary. Freudian Kicks offers a distinct edit of contemporary fashion from globally sourced designers. Find pieces that resonate. Shop now for [mention a specific category like 'Scandinavian Designers' or 'Luxe Essentials']."
• •Product Description Snippet (for a minimalist dress): "The [Dress Name] embodies an ethos of refined simplicity. Crafted from [Fabric Type], its fluid drape and considered details offer a versatile foundation for myriad expressions of personal style. A study in understated elegance."