Brand Tone

aspirational, serene, sincere, gentle, comforting, and highly descriptive

Brand Values

• •Comfort and Well-being
• •Quality and Luxury
• •Home as a Sanctuary
• •Ethical and Sustainable Practices
• •Attention to Detail

Best Practices

• •Use a Serene and Evocative Vocabulary: Consistently use words that evoke feelings of peace, comfort, and luxury, such as "serene," "sanctuary," "harbor," "gentle," "cocoon," and "rejuvenate."
• •Focus on the "Why" Behind the Product: Frame your copy around the emotional and wellness benefits of your products, not just their features. Connect the use of your products to a better quality of life.
• •Maintain a Clean and Minimalist Aesthetic: Ensure all visuals Afrom your website to your social media Areflect the brand's calm and uncluttered ethos. High-quality, soft-lit photography is key.
• •Tell the Story of Home as a Haven: Continuously reinforce the core brand narrative of the home as a place of rest and refuge. This story should be present in your "About Us" section, your blog posts, and your social media content.
• •Engage with Sincerity and Warmth: In all customer interactions, from responding to comments to handling customer service inquiries, maintain a warm, helpful, and sincere tone that reflects the brand's caring values.

Social Perception

Overwhelmingly positive, perceived as a provider of high-quality, luxurious, and comfortable bedding. Products live up to descriptions, trusted for quality, and high customer satisfaction.

Copy Examples

• •Drift into a deeper, more restorative sleep. Our 100% silk comforters are more than just bedding; they're an invitation to transform your bedroom into the sanctuary you deserve. Lightweight, breathable, and exquisitely soft to the touch.
• •Your Harbor of Comfort Awaits. Discover the unparalleled softness of our ethically sourced silk and linen bedding. Live with love, live the best.
• •Because a third of your life should be spent in pure comfort. Experience the gentle embrace of our silk pillowcases and wake up refreshed, with smoother hair and skin. It's not just sleep; it's a beauty ritual.
• •Crafted from the finest Grade A natural linen, our duvet covers offer a timeless elegance and a comfort that deepens with every wash. Breathable and soft, they create the perfect environment for a peaceful night's sleep, year-round.
• •Creating your dream home? Don't forget the heart of it all: your bed. At Freudehouse, we believe in the power of a restful night. Let us help you build your sanctuary, one soft, luxurious layer at a time.