Brand Tone

Warm and Friendly, Joyful and Heartfelt, Caring and Personal, Playful and Cute

Brand Values

• •Joy and Happiness
• •Quality
• •Personalization
• •Thoughtfulness and Care
• •Connection

Best Practices

• •Always Lead with "Freude" (Joy): Ensure the copy consistently evokes feelings of happiness, warmth, and delight. Use positive and uplifting language.
• •Emphasize Personalization and Care: Highlight how each box is a unique and thoughtful gesture, assembled with love. Use words like "your personal touch," "specially for them," "crafted with care."
• •Use Warm and Approachable Language: Avoid overly formal or corporate jargon. Write as if you're speaking to a friend about a lovely gift idea. Think "heartfelt," not "hard-sell."
• •Focus on the Recipient's Experience: Frame the gift not just as a product, but as the joy and surprise it will bring to the person receiving it. "Imagine their smile when..."
• •Incorporate Storytelling (even mini ones): Briefly allude to the occasions and emotions behind the gifting – "For your best friend who needs a boost," "To celebrate their big achievement," "Just because they're amazing." This adds a personal and relatable touch.

Social Perception

Reliable Gift Service, Source of Joy, High-Quality Products, Thoughtful and Unique Gift Option, Good Customer Experience

Copy Examples

• •Spread a little sunshine today! ☀️ Our lovingly packed FREUDEBOX® is more than just a gift; it's a hug in a box, waiting to make someone's day extra special. Who are you sending a smile to? #FreudeVerschenken #Geschenkbox #Überraschung
• •Meet Bruno the Bear – the cuddliest messenger of joy! Ready for adventures and endless snuggles, Bruno comes packed in his special FREUDEBOX®, complete with your heartfelt message. The perfect way to say 'I'm thinking of you!'
• •A Box Full of Happiness Awaits! ✨ Send a FREUDEBOX® Today.
• •Crafted with Love, Delivered with Joy. Create Your Personalized FREUDEBOX® and Share a Smile.
• •Look at that happy face! 😍 We absolutely ADORE seeing the joy our FREUDEBOX® brings. Thanks for sharing this wonderful moment, [Customer Name]! Want to make someone smile this big? Link in bio! #FreudeboxMoments #CustomerLove #GiftIdeas