Brand Tone

Youthful & Trendy, Friendly & Approachable, Enthusiastic & Playful, Style-Conscious

Brand Values

• •Quality & Style
• •Sensory Experience
• •Originality/Uniqueness
• •Mexican Identity (Implied)
• •Customer Satisfaction (Implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., youthful, enthusiastic, stylish), including acceptable and unacceptable vocabulary, grammar style, and use of humor or emojis. Share this with anyone creating content.
• •Know Your Audience: Understand the language, preferences, and platforms your target demographic uses. Tailor your copy to resonate with them authentically.
• •Be Consistent Across All Channels: Ensure the tone used on your website, social media, email marketing, and any advertisements is harmonious. This builds brand recognition and trust.
• •Use Storytelling: Connect with your audience on an emotional level by weaving your brand values and the benefits of your products into relatable narratives.
• •Review and Refine: Regularly audit your content to ensure it aligns with your defined brand tone. Get feedback and be open to making adjustments as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

Provider of stylish, modern, and pleasant-smelling air fresheners that add a touch of personality to one's car or home. The focus on visuals suggests they want to be seen as a brand that understands the importance of aesthetics.

Copy Examples

• •Headline: Stop traffic. Smell amazing. ✨ Your ride deserves Fressco. Body: Ditch the boring. Upgrade your commute with our killer collection of car air fresheners. Unique designs, addictive scents. #FresscoCompany #CarGoals #SmellGoodFeelGood
• •Headline: Home scent game: STRONG. 💪 Body: Transform your space from blah to ahhh-mazing with Fressco home & textile fresheners. Which scent is your vibe? #FresscoHome #ScentScape #GoodVibesOnly
• •Headline: That new freshener feeling. 😎 Body: Fresh designs just dropped! Give your car the stylish scent upgrade it's been begging for. Link in bio to shop the newness. #FresscoMX #AirFreshener #CarStyle
• •Headline: Don't just drive. Vibe. 🚗💨 Body: Fressco air fresheners: Because life's too short for bad smells and boring accessories. Find your signature scent today! #HechoEnMexico #FresscoVibes #AromaQueInspira
• •Headline: Weekend ready? So is your car. 😉 Body: Get your adventure mobile smelling incredible with Fressco. Long-lasting fragrance for all your road trips and city cruises. What's your weekend scent? #FresscoAdventures #CarCare #MustHave