Brand Tone

friendly, trustworthy, and informative

Brand Values

• •Natural & Safe
• •Effectiveness
• •Honesty & Transparency
• •Customer-Centric
• •Environmental Responsibility

Best Practices

• •Focus content on solving customer problems related to odors. Provide tips and real-life examples of how Fresh Wave products can improve their living spaces.
• •Consistently highlight the plant-based ingredients and the absence of harsh chemicals. Use terms like "gentle," "safer," "planet-friendly."
• •Use clear, simple language. Avoid overly technical jargon. Address customers directly and empathetically.
• •Utilize visuals (especially on Instagram and Pinterest) that depict clean, fresh homes with families and pets enjoying the benefits of Fresh Wave. User-generated content can also be powerful here.
• •While the style might vary slightly (e.g., more informal on TikTok), the core message of safe, effective, natural odor elimination and the friendly, trustworthy tone should remain consistent across the website, all social media, and marketing materials.

Social Perception

Customers and the general public largely perceive Fresh Wave positively as a reliable and effective solution for odor problems, particularly valuing its natural and non-toxic properties.

Copy Examples

• •Headline: Bye-Bye, Funky Odors. Hello, Fresh Air. Naturally. Body: Tired of lingering pet smells or stubborn kitchen odors? Fresh Wave's plant-powered formulas don't just mask smells, they eliminate them. Safe for your family, furry friends, and the planet. Breathe easy.
• •Headline: Real Ingredients. Real Freshness. Real Simple. Body: No harsh chemicals, no fake fragrances. Just the power of natural plant oils working to neutralize unwanted odors at the source. Discover the Fresh Wave difference in your home today.
• •Headline: Don't Just Cover It. Eliminate It. With Fresh Wave. Body: From stinky gym bags to musty basements, our odor eliminators get to the root of the problem. EPA Safer Choice certified products for a home that’s truly fresh and healthy.
• •Headline: Your Secret Weapon Against Everyday Stinks. Body: Life’s messy, but your home doesn’t have to smell that way. Fresh Wave offers a range of solutions – sprays, gels, packs – to tackle any odor, anywhere. Naturally effective, so you can get back to the good stuff.
• •Headline: Pet-Safe Odor Control That Actually Works. Body: Love your pets, not their odors. Fresh Wave’s gentle, plant-based formulas are tough on pet smells but safe to use around your beloved companions. Finally, an odor eliminator you can trust.