Brand Tone

Authentic, Passionate, and Nostalgic.

Brand Values

• •Appreciation for Nature
• •Preservation and Advocacy
• •Recreation and Enjoyment
• •Art and Design

Best Practices

• •Lead with Passion: Always anchor the copy in a genuine love for the lakes and the outdoors. Use evocative and appreciative language that reflects the founder's personal story.
• •Highlight the 'Why': Consistently mention the brand's preservation mission. Phrases like 'Keep 'em Great!' and reminding customers that their purchase contributes to a cause reinforces brand values and builds community.
• •Embrace Nostalgia: Use words and themes that evoke memories of summer, travel, and classic outdoor recreation. This connects emotionally with an audience that shares these experiences.
• •Stay Authentic and Personable: Write in a direct, down-to-earth voice. Using 'we' and sharing the founder's story makes the brand feel like a relatable person rather than a faceless company.
• •Focus on Lifestyle, Not Just Product: Frame the products as part of a larger lifestyle of recreation, appreciation, and preservation. The hat isn't just a hat; it's a piece of the lakeside experience.

Social Perception

The public and customer perception of Freshwater Supply Co. appears to be positive, viewing it as a mission-driven small business with high-quality, aesthetically pleasing products. Customers who share content on social media often highlight the unique designs and the brand's connection to beloved locations like the Great Lakes. The charitable component is a key differentiator that likely fosters goodwill and a loyal customer base that shares the brand's values of environmental preservation.

Copy Examples

• •Some things just never get old. Inspired by decades of summers spent on the shore, our latest collection is for everyone who finds peace by the water. For the love of lakes. #FreshwaterSupplyCo #GreatLakes #LakeLife
• •Wear Your Love for the Lakes. Apparel and goods inspired by our magnificent backyard. Every purchase helps protect it. [Shop Now]
• •The 'Wish You Were Here!' Classic Rope Hat is more than just shade—it's a nod to lakeside memories and adventures yet to come. Built for sunny days on the boat and long hikes on the shore. With every hat, we donate $2 to the Alliance for the Great Lakes to help keep 'em great.
• •A Fresh Catch | New Arrivals Inside
• •From Lake Huron to your closet. Freshwater Supply Co. creates Great Lakes-themed goods for those who live for the water. We're an independent business proud to donate to freshwater preservation with every shirt and hat sold. Find your new favorite today.