Brand Tone

Natural & Authentic, Warm & Approachable, Ethical & Responsible, Proudly Australian, Educational & Transparent

Brand Values

• •Natural Ingredients & Processes
• •Sustainability & Environmental Responsibility
• •Ethical Practices
• •Family & Community
• •Quality & Efficacy
• •Australian Made

Best Practices

• •Embrace "Farm-to-Skin" Storytelling: Consistently weave the narrative of ingredients being grown on their farm and the natural processes involved. Use vivid language that evokes the freshness and purity of the farm.
• •Highlight Australian Heritage & Ingredients: Regularly emphasize "Australian Made," "Australian Owned," and the unique benefits of Australian native botanicals. This reinforces authenticity and local pride.
• •Prioritize Transparency and Honesty: Clearly communicate about ingredients, ethical practices, and sustainability efforts. Avoid overly technical jargon; keep the language accessible and genuine.
• •Maintain a Warm, Inclusive Voice: Reflect the family-owned nature of the business by using a friendly, approachable, and caring tone. Speak directly to the customer's desire for natural, gentle, and effective products.
• •Visually Align Copy with Brand Aesthetics: Ensure that the tone of the copy complements the natural, clean, and slightly rustic-luxurious imagery used in branding and social media. The words should feel as good as the products look and are.

Social Perception

Trusted & High Quality, Ethically Conscious, Authentically Australian, Aesthetic Appeal, Positive Impact

Copy Examples

• •Headline: From Our Farm, To Your Skin. Naturally. Body: Experience the gentle touch of Australia’s finest botanicals. At Freshwater Farm, we nurture every ingredient from the soil to your skin, crafting pure, effective body care that you and the planet will love.
• •Headline: Feel Good, Inside & Out. Body: Our luxurious soaps and washes are made with love on our family farm, using sustainably sourced Australian ingredients. Kind to your skin, kind to the Earth.
• •Headline: The Secret to Radiant Skin? It’s in Our Nature. Body: Discover body care rich in native essential oils, ethically harvested and free from harsh chemicals. Pure, potent, and proudly Australian-made.
• •Headline: More Than Just Clean. It’s a Conscious Choice. Body: Choose Freshwater Farm for sustainable luxury. From recyclable packaging to supporting our community, every product makes a positive difference.
• •Headline: Rooted in Goodness. Crafted with Care. Body: As a family, we’re devoted to bringing you the best of Australian nature. Our hands-on approach ensures quality and sustainability in every bottle.