Brand Tone

Luxurious, Trustworthy, Approachable, Modern, Ethically Conscious

Brand Values

• •Quality Craftsmanship
• •High-Quality Materials
• •Customer-Centricity & Self-Expression
• •Accessibility of Luxury
• •Ethical & Sustainable Practices
• •Innovation & Trend Awareness

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document FreshTrends' tone (Luxurious, Trustworthy, Approachable, Modern, Ethically Conscious) with clear examples of 'do's and don'ts' for all communication channels. This should include preferred terminology (e.g., 'solid gold' vs. 'gold-tone,' 'handcrafted' vs. 'manufactured').
• •Prioritize Transparency and Empathy in Customer Service: Acknowledge the mixed reviews regarding service. Train customer service to consistently use an understanding, helpful, and luxurious tone, even when addressing complaints. Provide clear, proactive communication regarding order fulfillment and potential delays.
• •Marry Luxury with Relatability in Social Media: Continue to use high-quality visuals. On platforms like Instagram, balance aspirational content with educational posts about materials, ethics, and piercing care. On TikTok, maintain an energetic and trendy feel while still weaving in quality and craftsmanship messages. Ensure captions consistently reflect the brand's core values.
• •Highlight Ethical Practices Authentically: Instead of just stating 'ethically sourced,' tell brief stories. For example, show the impact of the tree-planting partnership or explain what 'recycled gold' means for quality and the environment. This reinforces the 'Trustworthy' and 'Ethically Conscious' aspects of the tone.
• •Ensure Consistency Across All Touchpoints: From website copy and product descriptions to email marketing, social media posts, and even packaging inserts, the language should consistently reflect the established brand tone and values. Regularly audit content across platforms to ensure alignment.

Social Perception

Somewhat polarized, with loyal customers praising beauty, quality, and comfort, while others express frustration with customer service, fulfillment times, and occasional quality control issues.

Copy Examples

• •Adorn yourself with the luxury you deserve. Our 14k solid gold [Product Name] is handcrafted to reflect your unique sparkle. Because your style is a statement, make it in gold. #FreshTrends #SolidGold #BodyJewelry
• •Invest in your comfort and style. FreshTrends jewelry is meticulously crafted in the USA from hypoallergenic, nickel-free 14k gold and ethically sourced gemstones. Shine safely, beautifully. #FineBodyJewelry #MadeInUSA #EthicalJewelry
• •Your piercing, your way. At FreshTrends, each piece is made-to-order, ensuring a perfect fit and a style that’s uniquely you. Explore custom sizes, gold colors, and gemstones today. #CustomJewelry #PiercingLove #BodyArt
• •Shine responsibly. Our stunning body jewelry is crafted from recycled gold and conflict-free diamonds, and we plant a tree for every order. Look good, feel good, do good. #SustainableStyle #EthicalLuxury #FreshTrendsForest
• •Experience artisan-crafted luxury without the markups. FreshTrends delivers handcrafted 14k gold body jewelry directly from our jewelers to you—at 40-50% less than traditional retail. Elevate your everyday. #AffordableLuxury #JewelerDirect #TreatYourself