Brand Tone

Friendly, creative, and customer-focused. The language is welcoming, emphasizes personalized experiences, and conveys enthusiasm and passion for design, adopting a collaborative and encouraging approach.

Brand Values

• •Creativity
• •Personalization
• •Quality
• •Customer Satisfaction
• •Excellence

Best Practices

• •Always Prioritize the Customer: Frame all communication around the customer's needs and creative desires. Use inclusive and encouraging language like "we can help you design" and "join us on this creative adventure."
• •Highlight Quality and Excellence: Consistently mention the use of high-quality materials and advanced printing technology. This reinforces the brand's commitment to delivering a superior product.
• •Maintain a Friendly and Approachable Voice: Use a conversational and positive tone. Avoid overly corporate or technical jargon. The "Hello there!" greeting on their Pinterest is a good example of this approachable style.
• •Emphasize Creativity and Self-Expression: Encourage customers to be creative. Use copy that inspires them to personalize their items and express their unique identity.
• •Showcase Social Proof: Share positive customer reviews and user-generated content (with permission). This builds trust and reinforces the brand's reputation for quality and customer satisfaction.

Social Perception

The public perception of Fresh Prints London is largely positive, particularly regarding product quality and customer service. They are recognized for extensive design options and high-quality products, evidenced by 'Star Seller' status on Etsy. While generally positive and distinct from similarly named entities, some customer reviews mention minor sizing issues with certain apparel items.

Copy Examples

• •Your wardrobe is your canvas. What story will you tell? Bring your creativity to life with our custom-printed tees. Made with premium fabrics and vibrant, long-lasting prints. #FreshPrintsLondon #CustomTee #WearYourStory
• •Sound on, style up. Decorate your space with our collection of music legend art prints. From Fleetwood Mac to Frank Ocean, find the soundtrack to your walls. Shop now. #ArtPrints #MusicLovers #WallArt
• •Celebrate every precious moment. Create a one-of-a-kind baby vest for their first Easter, Halloween, or just because. Soft, comfortable, and designed by you, with love. #PersonalisedBabyClothes #BabyGifts #FreshPrintsLondon
• •Rep your class in style! Our 'Class of 2024' tees are the perfect way to celebrate your graduation. High-quality prints that will last as long as your memories. Tag your graduate! #ClassOf2024 #GraduationShirt #CustomApparel
• •We love bringing your ideas to life! Seeing you happy with your unique creations is why we do what we do. Thank you for trusting us with your designs! #CustomerLove #HappyCustomers #CreativeJourney