Brand Tone

Confident and Authoritative, Trendy and Fashion-Forward, Passionate and Enthusiastic, Customer-Centric and Approachable

Brand Values

• •Style and Trend Leadership
• •Quality and Curation
• •Authenticity and Self-Expression
• •Customer Satisfaction
• •Community Access

Best Practices

• •Incorporate current streetwear vernacular naturally to connect with the target audience.
• •Regularly use terms like "curated," "premier," "hottest," "freshest," and "hand-picked" to highlight the value FRESH N FITTED brings in selecting desirable items.
• •Frame products as tools for self-expression. Use phrases that encourage customers to "define your style," "make your statement," or "express your unique look."
• •Let the enthusiasm for streetwear shine through. Use active language and convey excitement about new arrivals and trends.
• •Use descriptive adjectives that help the audience imagine the apparel’s look and feel, complementing the actual high-quality imagery used in marketing materials.

Social Perception

Legitimate Retailer, Streetwear Destination, Fashion-Oriented, Potential for Name Confusion

Copy Examples

• •Headline: Own the Street. Define Your Style. Body: FRESH N FITTED delivers the ultimate curated collection of contemporary streetwear. Cop the latest drops from the hottest brands and make your statement. Shop now and get fresh. #FreshNFitted #StreetwearCulture
• •Headline: Stay Ahead of the Game. Body: Why follow when you can lead? At FRESH N FITTED, we bring you the cutting-edge styles and premium gear to elevate your look. Your source for authentic streetwear. #GetFitted #Trendsetters
• •Headline: California's Premier Streetwear Source. Body: From LA to Sac, FRESH N FITTED is your trusted connect for top-tier streetwear. Visit our stores or explore the freshest drops online. Quality, style, and service – that's our promise. #StreetwearKings #WestCoastStyle
• •Headline: Unleash Your Look. We've Got You. Body: Finding that perfect piece matters. Our FRESH N FITTED crew is passionate about helping you discover streetwear that’s 100% you. Explore premium apparel and accessories today. #FreshFinds #StyleExperts
• •Headline: Fresh For All. Fitted For You. Body: Elevate your whole crew’s style. FRESH N FITTED offers the latest in streetwear for men, women, and kids. Because iconic looks are for everyone. #StreetwearForEveryone #FNFFamily