Brand Tone

Helpful and Informative, Friendly and Approachable, Quality-Conscious and Confident, Caring, Enthusiastic

Brand Values

• •Quality
• •Freshness
• •Customer Satisfaction & Service
• •Trust and Transparency
• •Health and Well-being
• •Community

Best Practices

• •Always Prioritize Quality and Freshness in Language: Use words like "premium," "freshest," "hand-picked," "seasonal best," "bursting with flavour," and "farm-fresh" consistently. Reinforce the "Freshness Guarantee."
• •Maintain a Friendly and Approachable Voice: Address customers warmly (e.g., "Hi fruit lovers!", "We're excited to share..."). Respond to comments and messages with a personal and helpful touch, just as their "friendly owners" would.
• •Be Genuinely Helpful and Informative: Share tips on selecting, storing, or preparing fruits and vegetables. Provide clear information about sourcing (where appropriate and aligns with transparency value) and the benefits of your produce. Offer honest recommendations.
• •Emphasize Care and Community: Use phrases that show you care about your customers' health and satisfaction (e.g., "Your well-being is important to us," "We're here to help you eat healthier"). Foster the "Belly Happy" community spirit in wider communications.
• •Be Confident but Humble: Showcase the superior quality of your products confidently, but balance it with a genuine desire to serve the customer and provide value, acknowledging customer feedback (like the price/quality balance).

Social Perception

Positive: Customers generally perceive Freshly Picked SG as a provider of high-quality, fresh produce with excellent and friendly service. Value for Money (despite higher price): While some acknowledge higher prices than supermarkets, they feel the quality justifies the cost. Reliable: Customers trust their recommendations and the freshness of the delivered goods. Knowledgeable: The team gives "very honest and good recommendations."

Copy Examples

• •Headline: Taste the Sunshine! Our Latest Harvest of Sweet Mangoes Has Arrived. Body: Get ready to brighten your day! We've just received a stunning batch of premium mangoes, hand-picked for perfect ripeness and bursting with tropical flavour. We care about bringing you the very best, straight from the farm to your table. Order yours today and experience true freshness! #FreshlyPickedSG #PremiumFruit #SingaporeEats
• •Headline: Why Settle for Ordinary? Elevate Your Meals with Our Restaurant-Grade Veggies. Body: Wondering what makes our vegetables a cut above the rest? At Freshly Picked SG, we source only the finest, restaurant-grade produce, ensuring every bite is packed with flavour and nutrients. From crisp greens to vibrant peppers, let us help you create culinary magic at home. Your family deserves the best! #QualityProduce #HealthyEatingSG #FreshDelivery
• •Headline: Your Health is Our Priority. Discover the Freshly Picked Difference! Body: We believe everyone deserves nutritious and delicious food. That's why our Freshness Guarantee means you're always getting top-quality fruits and vegetables, handled with care. Got questions about what's in season or need a recommendation? Our friendly team is here to help you make the best choices for your well-being! #WeCareForYou #FreshAndHealthy #SGLocal
• •Headline: Don't Miss Out! Join Our "Belly Happy" Community for Exclusive Updates & Tips! Body: Want to be the first to know about our freshest arrivals, special offers, and delicious recipe ideas? Join our exclusive "Belly Happy" Facebook group! It's where our Freshly Picked family shares the love for good food and healthy living. Link in bio! #FreshlyPickedCommunity #BellyHappy #SingaporeFoodies
• •Headline: From Our Fields to Your Feast – Unbeatable Quality, Every Time. Body: At Freshly Picked SG, "fresh" isn't just a word, it's our promise. We partner with the best farms to bring you fruits and vegetables that are bursting with natural goodness. Experience the unbeatable quality and taste the difference that truly fresh produce makes. Slightly pricier? Yes. Worth every cent? Absolutely! #FarmToTable #SingaporePremium #WorthIt