Brand Tone

Aspirational, educational, and encouraging; clean, positive, focusing on benefits, making wellness accessible and appealing.

Brand Values

• •Health & Wellness
• •Quality & Purity
• •Transparency
• •Convenience
• •Efficacy

Best Practices

• •Lead with the Benefit: Always start by answering the customer's question: 'What's in it for me?' Focus on outcomes like 'feel energized,' 'boost immunity,' or 'simplify your health routine' before detailing ingredients.
• •Use a Vibrant & Sensory Lexicon: Incorporate words that evoke freshness, taste, and vitality. Use terms like vibrant, crisp, potent, revitalizing, glowing, zesty, and nourishing to create a sensory experience for the reader.
• •Educate, Don't Intimidate: Share knowledge about the benefits of cold-pressing, specific ingredients, or the purpose of a cleanse. Frame this information as a helpful tip or insight, not a lecture, ensuring wellness feels achievable.
• •Maintain a Positive & Encouraging Voice: Position the brand as a supportive partner in the customer's wellness journey. Use uplifting and motivational language that inspires customers to invest in their health.
• •Create a 'Key Words' Guide: Develop an internal list of on-brand words (e.g., raw, pure, wellness, ritual, rejuvenate, nourish) and words to avoid (e.g., diet, skinny, sugary, artificial). This ensures that anyone writing copy for the website, emails, or future social media adheres to the established tone.

Social Perception

Premium, trustworthy, and effective wellness brand; high-quality investment in health; reliable for juice cleanses and supplementation; perceived as focused, local, and authentic.

Copy Examples

• •Your Daily Dose of Wellness. Delivered. Experience the vibrant taste and revitalizing power of our raw, cold-pressed juices, made fresh and brought straight to your doorstep.
• •Feel the glow from the inside out. ✨ Our Sweet Greens juice is packed with nutrient-rich spinach, kale, and a hint of apple for a deliciously clean boost. It's not just juice; it's a daily ritual for a brighter you. #ColdPressed #WellnessJourney #FreshJuice
• •Ready for a reset? Your path to a healthier you starts here.
• •Arm your body's natural defenses with this powerful shot of ginger, lemon, and cayenne. Each potent sip is designed to fight inflammation, boost your immune system, and give you the strength to take on your day. Feel protected, naturally.
• •Fresh Cold-Pressed Juice. Delivered To Your Door. Taste the difference of 100% raw, natural juice. Order your wellness cleanse or daily juices online today.