Brand Tone

Healthy & Vibrant, Convenient & Reliable, Friendly & Approachable, Trustworthy, Inspiring & Creative

Brand Values

• •Quality: Commitment to providing premium, fresh, and ripe produce.
• •Convenience: Making it effortless for customers to access fresh fruit.
• •Health & Wellness: Promoting the benefits of fresh fruit consumption.
• •Customer Satisfaction: Aiming to provide a superior experience compared to traditional grocery shopping.
• •Care & Responsibility: Caring for "people, produce and our planet," by supporting family businesses, minimizing food waste, and promoting ethical job creation.
• •Trust: Building on the trust customers have in the Edible® brand.

Best Practices

• •Always Emphasize Freshness and Quality: Use descriptive words that evoke the taste, texture, and vibrant nature of fresh fruit (e.g., "juicy," "crisp," "sun-ripened," "peak-season," "premium").
• •Highlight Convenience and Ease: Focus on how the service saves time and effort, making healthy choices simpler (e.g., "effortless," "doorstep delivery," "ready-to-eat," "skip the trip").
• •Maintain a Positive and Uplifting Voice: Associate the brand with health, vitality, and enjoyment. Avoid overly technical or complicated language.
• •Reinforce Trust through the Edible® Connection: Subtly remind customers of the heritage and reliability of the parent brand where appropriate, especially in introductory materials.
• •Be Authentic and Relatable: Speak to the everyday challenges and desires of the target audience (e.g., wanting healthy options for their family, needing quick and easy snacks, seeking reliable quality). Incorporate storytelling about sourcing or the benefits of fruit.

Social Perception

As a newer offshoot of Edible Brands, freshfruit.com is likely perceived as an extension of a trusted name in fruit products. It's likely seen as a premium, convenient service for accessing high-quality fresh fruit, particularly appealing to health-conscious consumers and busy individuals or families. The association with Edible Arrangements may lead to expectations of high-quality, gift-worthy fruit, now available for everyday consumption. The focus on solving the problem of "disappointing grocery trips" suggests they aim to be seen as a reliable source for consistently good produce.

Copy Examples

• •Headline: Skip the Store, Not the Freshness. Your Favorite Fruits, Delivered Next Day. Body: Tired of guessing games at the grocery store? freshfruit.com, powered by Edible®, brings you consistently ripe, delicious, and hand-picked fruits right to your doorstep. Subscribe today and taste the difference!
• •Social Media Post: Fuel your week the vibrant way! 🍓🍍 Our [Name of Fruit Box] is packed with peak-season goodness, pre-washed and ready to enjoy. What are you creating with your freshfruit.com delivery? #FreshFruit #HealthyHabits #ConvenientlyDelicious #PoweredByEdible
• •Email Subject: Finally! Grocery-Store Quality Fruit, Without the Grocery Store Hassle. Body: Imagine a world where premium, fresh fruit arrives at your door, exactly when you need it. At freshfruit.com, that's our reality. We hand-select the best, so you don't have to. Explore our fruit boxes and simplify your healthy eating journey.
• •Website Banner: The Freshest Picks, Just a Click Away. Experience the freshfruit.com difference – quality you trust from Edible®, now for your everyday.
• •Ad Copy: Make healthy eating effortless. With freshfruit.com's subscription, you'll always have a delicious array of premium fruits on hand. Perfect for busy families and wellness warriors. Get started today!