Brand Tone

Warm, community-oriented, and artistic, balanced with professionalism and friendliness.

Brand Values

• •Quality and Freshness
• •Artistic Expression
• •Community Connection
• •Customer Happiness
• •Support for Local Artisans

Best Practices

• •Lead with Emotion and Story: Always frame your copy around the feeling the flowers will evoke or the story they will tell. Instead of just listing flower types, talk about "bringing sunshine," "sharing a smile," or "celebrating a moment."
• •Emphasize "Artistry" and "Design": Use words like "crafted," "designed," "artful," and "unique" to reinforce the brand's value of artistic expression. This elevates the product beyond a simple commodity.
• •Weave in the "Local" and "Community" Angles: Regularly mention Medicine Hat, local partnerships, and community stories. This strengthens the bond with the local customer base and reinforces a key brand value.
• •Maintain a Warm and Approachable Tone: Write as if you are speaking to a neighbor or a friend. Use "we" and "you" to create a direct and personal connection. Avoid overly formal or corporate language.
• •Highlight Quality and Freshness Subtly: Instead of just saying "we have fresh flowers," prove it with testimonials, showcase the longevity of the blooms in your copy (e.g., "enjoy beauty that lasts"), and describe the vibrancy and scent.

Social Perception

A premier, reliable, and heartwarming local florist, known for high-quality, beautiful, artistic, and unique arrangements, deeply embedded in the community.

Copy Examples

• •Bringing a little sunshine to your feed today! ☀️ Our new 'Summer Beauty' arrangement is bursting with the best colours of the season. Each bloom is hand-selected and arranged with love by our design team. Who in your life deserves a little brightness today? #FreshFlowers #MedicineHat #LocalArtisans #YQHFlorist #ArtInBloom
• •Beauty in Every Detail: Flowers & Handcrafted PotteryWe’ve partnered with incredible Medicine Hat artisans to offer one-of-a-kind gifts that tell a story. Shop our collection of unique pairings.
• •Your special day deserves flowers that are just as memorable. At Fresh Flowers & Gifts, we craft more than just bouquets—we create floral art that brings your vision to life. From intimate gatherings to grand celebrations in Medicine Hat, our experienced design team is here to help. Schedule your free consultation today! #MedicineHatWeddings #FloralDesign #EventFlowers #YQHEvents
• •A Story of Community (and a little something for you!)
• •The 'Hand-Tied Subscription'Experience the joy of fresh flowers, delivered right to your door. Our Hand-Tied Subscription brings the artistic touch of our designers into your home or office every month. Perfect for the flower lover who appreciates the simple beauty of a fresh-from-the-market bouquet, crafted with the best stems the season has to offer. It's more than flowers—it's a recurring dose of happiness.