Brand Tone

Health-conscious and performance-oriented, modern and direct, inspirational and relatable.

Brand Values

• •Efficacy
• •Natural Wellness
• •Accessibility
• •Innovation

Best Practices

• •Lead with the Feeling: Start with the end benefit as the feeling of an easy, deep breath rather than the product itself. Use words like "unlock", "release", and "discover".
• •Focus on "Show, Don't Tell": Continue prioritizing video testimonials and demonstrations. Visual proof of the product's immediate effect is your most powerful tool.
• •Maintain a Clean and Direct Tone: Avoid overly complex jargon. The brand's strength is its simplicity. The copy should be as clear and easy to understand as the product is to use.
• •Reinforce the "Natural" Angle: Consistently highlight that the product is a non-medicinal, side-effect-free alternative. This builds trust and appeals to a health-conscious audience.
• •Build Credibility with Specifics: Use data points from your website, like "+30,000 satisfied athletes" and "up to 30% more air", to add weight and authority to your claims.

Social Perception

Perceived as an emerging, product-focused brand with mixed trust signals due to recent establishment and varied online reviews.

Copy Examples

• •Tired of restless nights? Can't catch your breath during a workout? The answer is simpler than you think. FreshFlow nasal strips open your airways instantly. Breathe better, live better.
• •Whether you're hitting a new personal best or just chasing a peaceful night's sleep, every deep breath counts. Unlock your potential. #FreshFlow #BreatheEasy #Performance
• •Experience Up to 30% More Airflow. Naturally. FreshFlow nasal strips are the drug-free way to enhance your breathing, day and night.
• •See why athletes and sleep-seekers are calling FreshFlow a 'game-changer.' [Video Testimonial] Ready to feel the difference for yourself?
• •Engineered for comfort and performance. Our medical-grade adhesive stays put through sweat and sleep, while the innovative design gently lifts to open your nasal passages. No drugs, just airflow.