Tono de Marca

The current brand tone is inconsistent and confusing, ranging from an edgy and alternative implied by the name to a generic, discount-oriented image projected by website copy.

Valores de Marca

• •best and latest beauty products
• •high-quality
• •affordable
• •excellent customer service
• •friendly support

Mejores Prácticas

• •Define and Commit to a Brand Persona: Decide whether "Fresh Flesh UK" is edgy and rebellious, or if it should pivot to a more mainstream beauty identity. This decision should inform all future content.
• •Align Visuals with a Re-defined Tone: The logo and website design should reflect the chosen brand persona. An edgy brand would benefit from a bolder, more graphic style, while a mainstream brand would require a cleaner, more modern aesthetic.
• •Develop a Content Strategy: Create a content calendar for social media that tells a consistent brand story. This could include tutorials, user-generated content, and posts that reinforce the brand's values.
• •Engage with the Target Audience: Use social media to interact with customers and build a community. The tone of these interactions should always align with the brand persona.
• •Revise Website Copy for Cohesion: All website text, from product descriptions to the "About Us" page, should be rewritten to reflect the defined brand voice, ensuring a consistent message across all platforms.

Percepción Social

The social perception of Fresh Flesh UK is likely one of ambiguity and confusion due to its limited and inconsistent online presence. The jarring name may initially attract curiosity but could deter potential customers seeking beauty products, especially given the association with meat products in search results.

Ejemplos de Copy

• •Bare your best skin. Our multifunctional cleansing instrument gets deep into your pores, leaving you with a complexion that's truly fresh. #FreshFlesh
• •Nails so sharp, they're killer. Perfect your mani-pedi at home with our salon-quality drill. #NailedIt
• •Tame the beast. Our precision trimmers give you the sharp lines and clean look you crave. Unleash your freshest self.
• •Sleek, not slain. Get impossibly smooth hair that commands attention. #FreshFleshStyle
• •Your body is a canvas. Our tools help you perfect it. Shop Fresh Flesh UK for the latest in at-home beauty tech.