Brand Tone

Friendly and Approachable, Trustworthy and Reliable, Community-focused, Enthusiastic and Passionate, Helpful

Brand Values

• •Freshness & Quality
• •Local Sourcing & Support
• •Customer Satisfaction & Service
• •Health & Wellbeing
• •Sustainability/Reduced Waste
• •Convenience
• •Family & Community

Best Practices

• •Always Emphasize Freshness and Local: These are your core differentiators. Weave "fresh," "seasonal," "local," "Yorkshire," and names of partner farms (where appropriate) into your copy.
• •Keep it Friendly and Personal: Use "we," "us," and "our family" to reinforce the small, family-run business aspect. Address customers in a warm, approachable manner (e.g., "Say hello to," "Imagine...").
• •Highlight Customer Benefits Clearly: Focus on what the customer gains – better taste, healthier eating, convenience, supporting the local economy, good value.
• •Be Visually Congruent: Ensure your images and videos on social media match the fresh, vibrant, and wholesome tone of your copy. Show real food, real people (if comfortable), and the local environment.
• •Engage Authentically: Respond to comments and messages in the same friendly, helpful tone. Share user-generated content if it aligns with your brand, further building community. Consistency in interaction is as important as consistency in broadcasted copy.

Social Perception

Positive Customer Perception: Customers who interact with the brand online (via their website and social media) overwhelmingly perceive Fresh Farm Deliveries positively. They are praised for the high quality and freshness of their produce, good variety, value for money, and reliable, friendly delivery service. Seen as a Local Champion: Customers appreciate the support for local farmers and the availability of locally sourced goods. Trustworthy Source: The brand is seen as reliable and providing what they promise. The mention in an external news source for produce advice also lends credibility. Community-Oriented: The family-run aspect and focus on specific delivery postcodes foster a sense of a local business serving its community.

Copy Examples

• •Facebook/Instagram Post (New Product): Say hello to sunshine in a jar! ☀️ Our new local Yorkshire honey has just landed, straight from [Partner Farm Name]'s happy bees. Drizzle it on your morning porridge or add a spoonful to your tea for a naturally sweet treat. Supporting local never tasted so good! #FreshFarmDeliveries #YorkshireHoney #LocalGoodness #SupportLocalFarmers #EatSeasonal
• •Website Banner (Seasonal Box Focus): Taste the Season! Our Summer Harvest Box is bursting with the freshest, handpicked flavours from local Yorkshire farms. Juicy berries, crisp salads, and vibrant veggies, delivered free to your door (HX, OL14, BD22). Order yours today and let us bring the best of the farm to your family's table! [Link to Box]
• •Email Newsletter Snippet (Value Focus): Eating fresh and local shouldn't break the bank! At Fresh Farm Deliveries, we work directly with our amazing Yorkshire farmers to bring you top-quality produce without the supermarket markups. Plus, with no subscription needed and free delivery on orders over £15, it's easy to enjoy the best, right when you want it. See what's fresh this week: [Link to Shop]
• •Instagram Story (Behind the Scenes/Community): (Image/short video of a team member packing a box with a smile) Packed with care by our family, for yours! ❤️ Each Fresh Farm Deliveries box is hand-assembled right here in West Yorkshire, ensuring you get the freshest seasonal goodies. Thanks for supporting our small business and local farms! #FamilyRun #LocalLove #WestYorkshire #FreshProduce
• •Promotional Copy (Zero Waste Focus): Love fresh food but hate waste? Our Zero Waste Box is packed with delicious, seasonal fruit and veg that might be a little quirky in shape but are perfect in taste and quality! Help us rescue perfectly good produce and enjoy fantastic value. Good for your plate, good for the planet, and great for our local farmers! #ZeroWaste #SustainableEating #FreshFarmFun #EatImperfect