Brand Tone

Friendly and Approachable, Enthusiastic and Creative, Helpful and Empowering, Conscientious and Trustworthy, Playful and Fun

Brand Values

• •Quality: Commitment to using 'beautiful, colorful, responsibly sourced, American-made card stock.'
• •Made in the USA: A core principle, with a dedication to US materials, manufacturing, and labor.
• •Sustainability & Environmental Responsibility: Operating a near-zero-waste manufacturing facility, using energy-efficient equipment, minimal and recyclable packaging, and FSC Certified paper.
• •Ease of Use & Convenience: Products are pre-cut to save time and allow even young children to punch out shapes easily and safely.
• •Child Development & Empowerment: Aiming to build fine motor skills and foster independence and creativity in children through screen-free activities.
• •Family: Proudly a woman-owned, family-run business creating products for other families and educators.
• •Creativity & Fun: Providing tools and inspiration for joyful and imaginative crafting experiences.
• •Customer Focus: They invite feedback and aim to provide resources and ideas through their blog and social media.

Best Practices

• •Lead with Enthusiasm and Positivity: Use bright, upbeat language. Focus on the joy of creation, the vibrant colors, and the fun experience. Words like 'spark,' 'joyful,' 'vibrant,' 'easy,' and 'fun' should be common.
• •Keep it Simple, Clear, and Action-Oriented: Mirror the ease-of-use of the products in your communication. Use straightforward language that busy parents and teachers can quickly understand. Encourage action with clear calls-to-action.
• •Consistently Weave in Core Values: Regularly and naturally mention key differentiators like 'USA-made,' 'eco-friendly,' 'family-run,' 'high-quality cardstock,' and 'screen-free play.' This reinforces brand identity and trust.
• •Speak Directly to Your Audience (Parents & Educators): Use a personal and relatable tone. Address their needs directly (e.g., 'Save prep time,' 'Mess-free fun,' 'Boost fine motor skills').
• •Foster a Sense of Community and Shared Joy: Encourage interaction. Invite users to share their creations, ask for feedback, and feel like part of the FreshCut Crafts family. Use user-generated content when possible to show real-life application and build social proof.

Social Perception

Positive Overall, Appreciation for Ethical Practices, Time-Saving and Practical, Empowering for Children, Visually Appealing

Copy Examples

• •Headline: Spark Little Smiles & Big Imaginations – Mess Free! ✨ Body: Say goodbye to tricky cutting and hello to instant fun! FreshCut Crafts offers vibrant, pre-cut paper shapes that pop out with ease, ready for your child's next masterpiece. Proudly made in the USA with eco-friendly, high-quality cardstock. Let the creativity flow! CTA: Shop Our Easy Craft Kits Now!
• •Headline: Teachers, Your Dream Classroom Decor is Here! 🍎 Body: Spend less time prepping and more time inspiring! Our pre-cut bulletin board letters, numbers, and colorful shapes make classroom decorating a breeze. Durable, American-made, and designed to brighten any learning space. CTA: Explore Classroom Favorites!
• •Headline: Screen-Free Joy That Helps Them Grow! ✂️🚫➡️🌟 Body: Looking for engaging, hands-on activities? FreshCut Crafts empowers kids to create independently, building fine motor skills and confidence with every punch-out shape. Quality crafts for quality time. CTA: Discover Crafts for Curious Minds!
• •Headline: Craft with Heart: USA-Made & Earth-Kind. ❤️🇺🇸♻️ Body: Feel great about your craft supplies! As a family business, we're committed to crafting premium paper products right here in the USA, using responsibly sourced materials and near-zero-waste practices. Beautiful for your projects, better for our planet. CTA: Learn Our Story & Values!
• •Headline: From Our Family to Yours: Let's Get Crafting! 🎨👨‍👩‍👧‍👦 Body: We started FreshCut Crafts to bring better, more joyful crafting to kids—including our own! Join our community for endless ideas, easy-to-use kits, and the fun of making something wonderful together. Tag your creations @FreshCutCrafts! CTA: Get Inspired & Share Your Crafts!