Tono de Marca

Empowering, Welcoming, Stylish, Confident, and Aspirational

Valores de Marca

• •Empowerment
• •Confidence
• •Self-Expression
• •Affordability
• •Quality
• •Style & Trendiness
• •Customer Satisfaction

Mejores Prácticas

• •Create a Unified Brand Voice Guide: Document the core tone (Empowering, Stylish, Welcoming, Confident) and values. Include "do's and don'ts" for language, style, and specific keywords to ensure anyone writing copy understands the brand's personality.
• •Emphasize "Empowerment" and "Confidence": Consistently weave these values into product descriptions, social media content, and email campaigns. Focus on how the clothing makes the wearer feel, not just how it looks.
• •Bridge "Affordable" with "Quality" through Value: Clearly articulate the value proposition. Instead of just stating "high-quality," highlight aspects like fabric feel (if applicable), versatility, or timeless design elements that offer lasting appeal despite the accessible price point.
• •Ensure Language Consistency for the Target Audience: If "freshcoll.com" / "Therese Store" aims to engage an English-speaking audience, all primary communication for this segment (website, ads, future English social media) must consistently use the defined empowering and stylish English tone.
• •Align All Channels with Core Values: While "Fresh Collection CF" effectively serves a Spanish-speaking market with a more direct tone, ensure its messaging still fundamentally supports the core brand values of empowerment, confidence, and style. The *expression* of these values can be culturally adapted, but the *essence* should remain consistent across all brand touchpoints to build a stronger, more recognizable overall brand identity for "freshcoll.com."

Percepción Social

Viewers encountering the Shopify store would perceive it as a standard e-commerce site for women's clothing. Without a significant backlog of visible reviews or a wider digital footprint, its perception is largely shaped by the site's aesthetic and stated values. It needs strong differentiators to stand out among many similar online boutiques.

Ejemplos de Copy

• •Website Banner: "Your Style. Your Story. Your Confidence. Explore fashion that empowers at Therese Store."
• •Product Description (for a new top): "Meet your new confidence staple. The [Top Name] isn't just chic, it's designed to make you feel amazing, effortlessly. Versatile, stylish, and all you."
• •Social Media Post (English channel): "Shine from the inside out. ✨ Our latest collection is here to celebrate your unique style and empower your every move. Discover pieces that make you feel as incredible as you are. #ThereseStore #FashionEmpowerment #BeYourOwnBeautiful"
• •Email Marketing Subject: "Ready to Feel Unstoppable? New Styles Just Dropped!"
• •Brand Tagline Idea: "Therese Store: Dress Like You Mean It."