Brand Tone

Aspirational & Enthusiastic, Helpful & Informative, Value-Oriented & Accessible, Trustworthy & Secure

Brand Values

• •Customer Satisfaction: A core promise is to provide the highest standard of customer experience and helpful service.
• •Authenticity & Quality: Repeatedly promising 100% genuine and fresh products from trusted designer brands.
• •Discovery & Variety: Offering a vast selection ("over 900+ brands") and helping customers find new and hard-to-find beauty treasures.
• •Value & Competitive Pricing: A commitment to offering competitive prices and a price match promise.
• •Social Responsibility: Pledging to offer equal pay, a fair workplace, respect for indigenous peoples, exploring sustainable packaging, and donating $1 from every order to improve the lives of women and girls via the i=Change platform.
• •Convenience: Striving for an "effortless and convenient shopping experience" with features like worldwide shipping and multiple payment options.

Best Practices

• •Prioritize Helpfulness & Expertise: Always aim to provide genuine value to the customer, whether through product information, beauty tips, or clear guidance. Frame copy around solving their problems or fulfilling their beauty aspirations.
• •Emphasize Discovery and Breadth of Selection: Consistently highlight the vast range of global brands and unique products available, positioning the brand as a go-to destination for beauty exploration.
• •Maintain an Enthusiastic & Positive Voice: Use uplifting and aspirational language that reflects the joy and confidence that beauty products can bring. Words like "fabulous," "glow," "discover," and "inspire" align with this.
• •Clearly Communicate Value & Trust: While aspirational, ensure that messages about competitive pricing, authenticity guarantees, and secure shopping are clearly and regularly communicated to build and maintain trust.
• •Be Transparent and Empathetic (especially in service communications): While marketing copy is aspirational, ensure that all communications, especially those addressing customer issues or potential delays, are transparent, empathetic, and clearly outline solutions or next steps, reflecting the "Customer Pledge" to provide the best possible experience.

Social Perception

The brand is perceived as a destination for a wide variety of beauty products at potentially good prices. However, inconsistencies in order fulfillment and customer service have led to significant negative sentiment among a segment of its customer base. The company does acknowledge potential delivery delays due to high order volumes.

Copy Examples

• •Headline: Discover Your Next Beauty Obsession. Body: Explore thousands of authentic global brands, from cult classics to emerging treasures, all at prices you'll love. Let Fresh Beauty Co. USA guide you to your perfect find. Your journey to feeling fabulous starts here! Call to Action: Shop Now & Glow Up!
• •Headline: Unlock Radiance. Unlock Savings. Body: Why choose between the best in beauty and the best value? At Fresh Beauty Co. USA, we bring you 100% genuine luxury skincare, makeup, and fragrances with a price promise you can trust. Plus, get expert tips on our Beauty Blog! Call to Action: Explore Deals & Beauty News.
• •Headline: Your Beauty Desires, Delivered. Body: From that hard-to-find serum to your signature scent, Fresh Beauty Co. USA is your ultimate global beauty marketplace. Enjoy an effortless shopping experience and discover exceptional products curated just for you. Call to Action: Find Your Favorites Today!
• •Headline: Feel Good, Look Amazing – Responsibly. Body: At Fresh Beauty Co. USA, we believe in beauty that gives back. Discover top brands while supporting our commitment to social responsibility and sustainable practices. Plus, enjoy $1 from your order donated to empowering women and girls! Call to Action: Shop with Purpose.
• •Headline: Expert Advice & Unbeatable Choice. Body: Not sure which shade is right for you? Need a new skincare routine? Our beauty advisors and in-depth product info are here to help you make the perfect choice from over 900 global brands. Experience the Fresh Beauty Co. difference. Call to Action: Get Personalized Recommendations!