Brand Tone

Authentic & Traditional, Friendly & Inviting, Quality-Conscious & Premium, Convenient & Versatile, Fresh & Vibrant, Professional

Brand Values

• •Authenticity
• •Quality
• •Tradition & Heritage
• •Family & Sharing
• •Simplicity & Naturalness
• •Convenience & Versatility
• •Enjoyment & "La Dolce Vita"

Best Practices

• •Emphasize Authenticity and Origin: Always highlight that the piadina is 'Made in Italy,' 'Imported from Italy,' or 'Authentic Italian.' Use Italian words or phrases sparingly and correctly (e.g., 'La Dolce Vita') to reinforce heritage without alienating the audience.
• •Focus on Quality and Natural Ingredients: Consistently mention the use of 'high-quality ingredients,' 'simple ingredients,' 'no preservatives,' and any relevant health benefits like 'vegan' or 'GMO-free' where applicable.
• •Maintain a Warm, Inviting, and Friendly Voice: Use language that evokes feelings of home, family, sharing, and enjoyment. Words like 'delicious,' 'savor,' 'enjoy,' 'gather,' and 'share' align with this.
• •Highlight Versatility and Convenience: Showcase the product as a quick and easy solution for various meals and occasions. Encourage creativity by suggesting different fillings and uses (e.g., 'perfect for breakfast, lunch, dinner, or even dessert!').
• •Visual Storytelling Alignment: Ensure that the copy complements the visual content. If the image is vibrant and shows a modern recipe, the copy can be slightly more energetic. If it’s a traditional scene, the copy should evoke heritage and warmth. Across all platforms, ensure the core messages of authenticity and quality are present.

Social Perception

Positive Customer Feedback, Seen as a Premium Import, Healthy Option, Versatile and Easy Meal Solution, Reliable Brand

Copy Examples

• •Headline: Taste the Tradition. Savor the Simplicity. Fresco Piada USA. Body: Straight from Italy to your kitchen, our authentic piadina is crafted with the finest ingredients and generations of Italian passion. Ready in minutes, perfect for any meal. Experience the true essence of 'La Dolce Vita' tonight. #FrescoPiada #ItalianFood #AuthenticTaste #EasyMeals
• •Headline: Real Italian Piadina, Real Easy. Body: Why dream of Italy when you can taste it? Fresco Piada USA brings the authentic, versatile flatbread loved across Italy right to your home. Perfect for a quick lunch, a creative dinner, or a delicious snack. Just heat, fill, and enjoy! Find our recipes online! #MadeInItaly #QuickRecipes #PiadinaLove #FrescoPiadaUSA
• •Headline: Gather Around the Table with Fresco Piada. Body: Made with simple, natural ingredients and no preservatives, our piadina is the heart of any meal. Share the warmth and flavor of Italy with your family and friends. Deliciously versatile, from savory to sweet. What will you create? #FamilyMeals #ItalianHeritage #QualityIngredients #ShareTheJoy
• •Headline: Your Go-To for Gourmet, Guilt-Free Italian. Body: Looking for a quick, delicious, and wholesome meal? Fresco Piada USA offers authentic Italian piadina that’s vegan-friendly, GMO-free, and made with love in Italy. Elevate your everyday eating with a touch of Italian tradition. #HealthyItalian #VeganFriendly #GMOFree #FrescoPiada
• •Headline: From Romagna, With Love. The True Italian Piadina Experience. Body: Fresco Piada USA is more than just flatbread; it's a piece of Italian culinary heritage. Crafted in Italy following time-honored recipes, our piadina offers unmatched taste and quality. Discover the difference tradition makes. #ItalianTradition #ArtisanQuality #ImportedFromItaly #FoodieExperience