Brand Tone

Aspirational & Quality-Conscious, Friendly & Welcoming, Discovery-Oriented & Unique, Community-Focused & Sustainable

Brand Values

• •Quality & Craftsmanship
• •Uniqueness & Individuality
• •Sustainability & Conscious Consumption
• •Value
• •Customer Experience

Best Practices

• •Emphasize "Unique" and "Quality": Consistently use words that highlight the special nature and high standard of the items (e.g., "curated," "hand-picked," "premium," "well-crafted," "distinctive," "one-of-a-kind").
• •Maintain a Warm and Inviting Voice: Even when describing upscale items, ensure the language is approachable and welcoming. Use phrases that invite customers to explore and imagine items in their own homes.
• •Tell a Story (Implicitly or Explicitly): Hint at the history or potential of the pieces. Consignment items have a past; leverage this to add charm and appeal beyond just the physical attributes.
• •Highlight the Sustainable Choice: Subtly weave in the benefit of consignment as a sustainable and smart way to furnish a home, appealing to eco-conscious consumers.
• •Focus on Discovery and Inspiration: Frame shopping at Fresco Furnishings as an experience of discovery. Use language that sparks imagination and positions the store as a source of inspiration for home decor.

Social Perception

Positive for Unique Finds, Upscale Consignment, Treasure Hunt Atmosphere, Trusted Local Business

Copy Examples

• •Instagram Post (Showcasing a vintage armchair): Give your living room a story to tell. ✨ This stunning mid-century armchair isn't just a seat; it's a piece of history, waiting to bring its unique character to your home. Discover timeless quality and sustainable style at Fresco Furnishings. #FrescoFinds #VintageCharm #SustainableStyle #UpscaleConsignment #HomeDecor
• •Facebook Ad (Promoting new arrivals): Why settle for ordinary? Your home deserves the extraordinary. Our showroom is brimming with newly consigned, high-quality furniture and decor that you won't find anywhere else. From statement sofas to captivating art, discover pieces that reflect your unique taste. New treasures arrive daily! Visit Fresco Furnishings this week – your next favorite piece awaits! [Link to website/shop]
• •Website Homepage Banner: Fresco Furnishings: Where Quality Meets Character. Explore our curated collection of upscale consignment furniture and home décor, and discover unique pieces that tell a story. Redefine your space, sustainably.
• •Email Newsletter Snippet (Highlighting sustainability): Choose beautifully and live sustainably. At Fresco Furnishings, we believe in the enduring value of well-crafted items. By choosing consignment, you're not only finding unique treasures for your home but also making an eco-conscious choice. Explore pieces with a past, ready for a future with you.
• •Local Magazine Ad: Elevate Your Home with Fresco Furnishings. Discover an ever-changing collection of high-end consignment furniture, art, and décor. Find unique, quality pieces that make your space truly yours. Located in [Neighborhood/City], we're your destination for inspired and sustainable home styling. [Store Address | Website]