Brand Tone

Modern, Aspirational, and Solution-Oriented. The tone is professional yet approachable, focusing on enhancing the customer's lifestyle through smart, elegant design and presenting smart solutions for the contemporary home.

Brand Values

• •Innovation and Practicality
• •Quality and Durability
• •Aesthetic Cohesion
• •Simplicity

Best Practices

• •Lead with the Solution: Frame every product description and ad by first identifying a common household problem (clutter, inefficiency, lack of space) and then presenting the product as the elegant solution.
• •Use "Aspirational" Language: Employ words that inspire a better lifestyle. Terms like "elevate," "transform," "streamline," "discover," and "unleash" can turn a simple product into a life-enhancing tool.
• •Maintain a Clean Visual and Textual Layout: Just as the products are minimalist, the copy should be too. Use concise sentences, bullet points for features, and plenty of white space in all marketing materials to reflect the brand's aesthetic.
• •Focus on "Curated" Selection: Emphasize that Fresco Finds doesn't just sell products; it curates them. Use phrases like "thoughtfully selected," "expertly curated," and "the best in modern design" to build authority and trust.
• •Develop a Content Style Guide: Create a simple document outlining the brand's key vocabulary (e.g., use "innovative" over "new," "streamlined" over "easy"), sentence structure preferences, and overall voice. This ensures anyone writing for the brand from social media managers to customer service reps maintains consistency.

Social Perception

Neutral to non-existent. Due to a lack of significant online presence beyond its own website, public perception is largely a blank slate, offering the brand full control over building its image from the ground up.

Copy Examples

• •Effortless Elegance, Touch-Free. Streamline your sink with the Fresco Finds Automatic Soap Dispenser. Its sleek design and smart sensor technology bring modern convenience to your daily routine. Say goodbye to clutter and hello to clean. #FrescoFinds #ModernHome #KitchenInnovation
• •Your Kitchen, Perfectly Organized. Reclaim your cabinet space with our nesting storage solutions. Designed for modern living, these containers offer airtight freshness and a minimalist aesthetic. From meal prep to pantry perfection, find your new favorite way to keep things fresh and tidy.
• •The Sanctuary Your Bathroom Deserves. Transform your shower into a clutter-free oasis. Our new modular bathroom caddy is engineered to hold everything you need, exactly where you need it. Discover the art of modern organization with Fresco Finds and make every day feel like a spa day.
• •Smart Designs for Modern Living. Welcome to Fresco Finds, where innovation meets home. We curate the best in kitchen and bathroom essentials, so you can live more beautifully and efficiently. Explore the collection.
• •We Believe in Better. Fresco Finds was born from a simple idea: that the items we use every day should be both beautiful and brilliantly functional. We search for innovative designs and quality materials to bring you a curated selection of goods that elevate your home and simplify your life. That's the Fresco Finds promise.