Brand Tone

Direct and Informative

Brand Values

• •Tradition
• •Variety
• •Accessibility
• •Quality

Best Practices

• •Develop a Voice Persona: Define the Fresco Fashion persona. Is it a "modern traditionalist," a "curator of heritage," or a "friendly guide to ethnic style"? This persona should guide all communication.
• •Incorporate Storytelling: Move beyond just product descriptions. Share brief stories about the craftsmanship, the inspiration behind a design (e.g., "inspired by the royal gardens of Jaipur"), or the cultural significance of a garment. This adds emotional depth.
• •Create a Copy Style Guide: Outline key messaging pillars, approved terminology (e.g., "handcrafted," "heritage," "authentic"), and a consistent call-to-action format. This ensures that anyone writing for the brand maintains the same voice.
• •Engage Proactively on Social Media: Go beyond just answering price inquiries. Ask questions in captions to encourage engagement (e.g., "How would you style this beautiful Kurti?"). Feature user-generated content (with permission) to build a community.
• •Ensure Consistency Across All Platforms: The voice on the website's "About Us" page, in product descriptions, on Instagram captions, and in customer service responses should feel like it's coming from the same brand. This builds trust and a cohesive brand identity.

Social Perception

The public perception of Fresco Fashion is difficult to gauge due to the limited volume of specific online feedback and the brand name confusion. For the identifiable online store, perception appears to be neutral and inquiry-based. Customers view the social media pages as a direct channel to ask about products. The absence of significant negative commentary is a positive sign, but the lack of positive, unsolicited reviews indicates a low level of brand evangelism. The brand is perceived more as a vendor of goods than a lifestyle-defining entity.

Copy Examples

• •Drape yourself in a story of heritage. Our new collection of pure silk sarees is here to add timeless elegance to your moments of celebration. Explore the vibrant colors and intricate weaves. #FrescoFashion #SareeLove #EthnicWear
• •Celebrate in Style. Adorn the traditions of India with Fresco Fashion. Enjoy up to 20% off on all Lehengas this festive season. Your perfect outfit awaits.
• •The search for the perfect wedding guest outfit ends here. From stunning Lehengas to elegant Salwar Kameez, discover handcrafted pieces that blend tradition with grace. Shop Fresco Fashion today.
• •Experience the perfect union of comfort and craftsmanship. This beautifully embroidered Salwar Kameez is crafted from breathable cotton-silk, making it ideal for day-long festivities. The detailed thread work on the neckline adds a touch of sophisticated charm.
• •New Arrivals: The Ethnic Elegance You’ve Been Waiting For