Brand Tone

Authentic, Energetic, Casual, and Community-Focused

Brand Values

• •Family & Friendship
• •Love for the Outdoors
• •Making Memories
• •Authenticity

Best Practices

• •Use "We" and "You": Always speak in a collective and inclusive manner. Use "we" to refer to the Fresco Channel family and "you" to address the audience directly, making them feel like part of the group.
• •Keep it Casual and Conversational: Avoid corporate or overly polished language. Write copy like you're talking to a friend. Use slang and turns of phrase that are authentic to the creator's voice in the videos.
• •Lead with the Experience, Not the Product: The merchandise is secondary to the lifestyle. All copy should first celebrate the values of fun, sun, family, and boating. The product is the souvenir of that experience.
• •Incorporate User-Generated Content and Feedback: Actively reference comments and questions from the community in your posts and descriptions. This reinforces the community value and shows that the brand is listening.
• •Maintain Visual and Thematic Consistency: All photos, videos, and text should revolve around the core themes of boating, sandbars, family, and fun in the Miami area. The visual aesthetic should be bright, sunny, and action-oriented, just like the vlogs.

Social Perception

The audience and general public perceive Fresco Channel as a genuine and entertaining lifestyle brand for boating enthusiasts. The host is seen as a relatable, middle-aged family man sharing his passion, creating a strong, loyal following. For viewers interested in the Miami boating scene, the channel provides an aspirational yet seemingly attainable glimpse into that world. Followers see the channel as a hub for the "sandbar life" community, where they can connect with like-minded individuals. The merchandise sold on the website acts as a way for fans to show their affiliation with this community.

Copy Examples

• •Another weekend, another perfect day at the sandbar. The sun was out, the music was on, and the whole crew was here. This is what it's all about! Grab your own 'Sandbar Life' cap from the store so we can spot you out here next time! #FrescoChannel #SandbarLife #MiamiBoating #FamilyFun
• •This isn't just merch, it's a part of the crew. From our weekend adventures to yours. Welcome to Fresco Channel—the wettest channel on the internet. Shop the official gear.
• •We're back! This week, we're taking you with us to Elliot Key for a massive birthday celebration with family and friends. You guys asked for more behind-the-scenes fun, so we delivered! Thanks for all the love and support. Don't forget to follow us on Insta and TikTok for daily updates! #Boating #FamilyVlog #Florida
• •Tired of the 9-to-5? Live for the weekend on the water? You're one of us. Join the Fresco Channel family for weekly videos on the Miami boating life. Fun, family, and good times guaranteed. Follow our adventures!
• •Wear what we wear. This is our go-to tee for a reason—it's comfortable, durable, and perfect for a long day of sun and salt. Whether you're on the boat or just dreaming of it, represent the Fresco Channel lifestyle. Thanks for supporting the channel!