Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Community-Focused, Knowledgeable

Brand Values

• •Customer Satisfaction
• •Wide Selection & Variety
• •Fair Pricing/Value
• •Authenticity
• •Community Engagement

Best Practices

• •Always Use "Frenly" Language: Incorporate friendly, approachable, and enthusiastic words. Avoid overly formal or corporate jargon. Think "mate" not "sir/madam" (figuratively, to capture the Australian context if desired, but generally keep it universally welcoming).
• •Show, Don't Just Tell, Your Passion: Instead of saying "we are passionate," let the excitement for the products and the hobby shine through in descriptions, announcements, and interactions. Use exclamation points appropriately to convey genuine enthusiasm.
• •Prioritize Helpful & Knowledgeable Communication: Ensure all copy, especially FAQs, product details, and customer service responses, is clear, informative, and demonstrates expertise. If a customer asks a question, answer it with the assumption they share your passion.
• •Foster Community Spirit: Use inclusive language ("our community," "fellow collectors"). Encourage interaction on social media by asking questions and celebrating customer finds. Make customers feel like they are part of the Frenly Bricks family.
• •Be Authentic and Transparent: Reflect genuine enthusiasm for the products. When discussing policies (like returns or authenticity), be clear and straightforward to build trust, aligning with their stated value of offering authentic collectibles.

Social Perception

Positive among Collectors, Trustworthy (with a caveat), Helpful and Knowledgeable Resource

Copy Examples

• •Headline (Website/Social Media): "Your Grail Awaits! Dive into Frenly Bricks – Gold Coast's home for Funko, LEGO, & More. What treasure will you find today?"
• •Product Description Snippet (for a new LEGO set): "Unleash your inner master builder! This brand new [LEGO Set Name] has just landed at Frenly Bricks. Get ready for hours of creative fun. Got questions? Our friendly crew is always here to help!"
• •Social Media Post (Community Engagement): "Weekend haul! What amazing collectibles did you add to your stash? Share your latest finds in the comments below – we love seeing what our Frenly community is hunting for! #FrenlyFinds #Collectibles"
• •About Us Snippet: "More than just a store, Frenly Bricks is a passion project run by collectors, for collectors. We believe in fair prices, authentic treasures, and a friendly face to help you find that perfect piece for your collection. Come say hi at Carrara Markets or explore our online world!"
• •Promotional Email Subject: "🚨 Fresh Drops & Frenly Deals Inside! Your Collection Will Thank You 😉"