Your Brand Voice

    Brand Voice Analysis

    Analysis Details

    Brand:FRENKEN
    Language:en

    Brand Tone

    Sophisticated & Elegant, Modern & Minimalist, Confident & Assertive, Artistic & Creative, Understated Luxury

    Brand Values

    • Quality Craftsmanship
    • Timelessness & Modernity
    • Individuality & Self-Empowerment
    • Conscious Consumption / 'All We Need is Less'
    • Creativity & Innovation

    Best Practices

    • Develop a Brand Voice Chart: Clearly define adjectives that describe the brand's personality (e.g., sophisticated, assertive, minimalist, artistic) and those that don't (e.g., casual, loud, trendy, overly familiar). Provide examples of 'say this, not that.'
    • Focus on 'Her': Write with the target woman in mind – confident, appreciative of quality, intelligent, and seeking unique yet timeless pieces. The copy should resonate with her desire for self-expression and empowerment.
    • Emphasize Quality and Detail: Use descriptive language that highlights the luxurious materials, the craftsmanship, and the subtle, innovative details that make FRENKEN pieces unique.
    • Maintain an Elevated Vocabulary (but keep it clear): The language should be refined and intelligent, avoiding slang or overly casual phrases, yet remain accessible and engaging.
    • Consistency Across All Channels: Ensure the tone is consistent from website copy and product descriptions to social media captions, email newsletters, and any press communications. This builds a strong, recognizable brand identity.

    Social Perception

    As a Designer-Led Luxury Brand, Sophisticated and for the Fashion-Conscious Woman, Dutch Design with International Allure, Respected within the Fashion Community, Limited Direct Customer Feedback Visibility

    Copy Examples

    • FRENKEN: Where Timeless Tailoring Meets Modern Audacity. Discover pieces designed not just to be worn, but to be experienced. For the woman who defines elegance on her own terms.
    • The art of dressing, perfected. The [Collection Name] edit—a symphony of luxurious textures and assertive silhouettes. Explore the new arrivals. #FRENKEN #CreativeClassics #LuxuryFashion
    • Sculpted for presence. Our signature [Blazer Name] redefines power dressing with its impeccable cut and unexpected interior detail. Crafted from the finest [Material], it’s an investment in enduring style.
    • FRENKEN: All you need is less. And better.
    • An Invitation to Assertive Elegance | The FRENKEN [Season] Collection

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