Brand Tone

The brand's tone is personal, sophisticated, and heartfelt. It blends the elegance of French style with a warm, welcoming approach directed at a discerning New Zealand audience.

Brand Values

• •Authenticity and Curation
• •Quality and Craftsmanship
• •Timelessness and Uniqueness
• •Sustainability
• •Bringing Joy

Best Practices

• •Embrace the Founder's Voice: Continue using Florence's personal story and voice ("I select," "my promise") to maintain authenticity and build a personal connection with customers.
• •Lead with "Why" Not Just "What": Every product description should connect back to the core values: Is it timeless? Is it beautifully crafted? Does it bring joy? For example, instead of just "Wooden Tool Box," use "A beautifully crafted wooden toolbox to inspire the next generation of builders."
• •Use a Blend of English and French: Selectively use elegant French phrases like "joie de vivre," "art de vivre," and "très chic" to reinforce the brand's identity, but always ensure the core message is clear to an English-speaking audience.
• •Focus on Sensory and Evocative Language: Describe the feel of the fabrics, the heritage of the designs, and the story behind the products. Words like "handcrafted," "sustainable," "finest fabrics," and "bygone era" are powerful.
• •Speak Directly to the Niche Audience: Consistently address the customer as a "discerning Kiwi with an eye for beauty." This validates their taste and makes them feel part of an exclusive community that appreciates quality and authenticity over mass-produced goods.

Social Perception

Due to the lack of social media presence and online reviews, the social perception of French Sujet is difficult to gauge from external customer feedback. The perception is therefore primarily shaped by the brand's own curated presentation. The business appears to be a small, passion-driven enterprise targeting a niche market of New Zealanders who appreciate high-quality, authentic French design. The lack of a broad online footprint suggests it may rely on direct traffic, word-of-mouth, or a dedicated but quiet customer base rather than mainstream digital marketing.

Copy Examples

• •Designed in the heart of France, this charming 'Le Jardin' flower press from Moulin Roty is more than a toy—it's an invitation to explore. Crafted with timeless appeal and meticulous attention to detail, it’s a perfect gift for inspiring your little botanist to discover the beauty in nature. Bring a piece of French nostalgia home.
• •Timeless French Living, Curated for You. Discover our collection of unique, handcrafted treasures.
• •From my French heart to your Kiwi home. My name is Florence, and French Sujet is my promise to you: a carefully chosen collection of beautiful, timeless pieces that bring a little 'joie de vivre' to your everyday.
• •A Touch of Paris Arrives | New Jewellery Collection Coming Soon
• •Elegance that lasts. Our Armistice sneakers combine classic French chic with effortless comfort, designed to be cherished for years to come. A timeless addition to the discerning wardrobe. #FrenchSujet #TimelessStyle #FrenchDesign #ArtDeVivre